• April 15, 2008

Yellow Book Network was the fastest-growing Web property in March--increasing traffic 54% to 13.5 million visitors, according to comScore. The Internet Yellow Pages services got a lift from a new partnership with business look-up service Addresses.com.

With the start of the baseball season, fans also flocked to MLB.com, driving up traffic 50% to 9.8 million visitors. Bankrate.com and its affiliated sites enjoyed a 46% gain to 5 million through the addition of InsureMe.com in early March.

Among video sites, Break Media grabbed the spotlight as its audience increased 35% to 7.9 million.

Separate data from Nielsen Online showed that Google remained the top site overall, with almost 120 million visitors last month--trailed mostly closely by Yahoo, at 114.5 million.

--Mark Walsh