- On Other Screens, Other Wonders
Media Magazine, Yaakov Kimelfeld - Friday, December 4, 2009
All media are vehicles for persuasion and influence; TV power, however, wa ...
- Making Branding Pay
Media Magazine, John Nardone - Friday, December 4, 2009
Economic conditions being what they are, my agency partners have begun askin ...
- 2010: A Watershed Year for Digital
Online Media Daily, Eldad Persky - Tuesday, December 29, 2009
2009 might have been a recession year in terms of spending ...
- HuffPo Shines Under ComScore Direct Light
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, December 23, 2009
The Huffington Post has plenty to celebrate and the end of 200 ...
- Say Goodbye To The Buzzwords Of 2009
Online Spin, Cory Treffiletti - Wednesday, December 23, 2009
As we get ready for the new year, a new decade eve ...
- Measuring What Matters Most
Metrics Insider, Pat LaPointe - Tuesday, December 22, 2009
There are so many things to measure, more and more marketers a ...
- comScore Seeks To Tie Online Campaigns To CPG Sales With Partnership
Online Media Daily, Gavin O'Malley - Monday, December 21, 2009
comScore has teamed up with Information Resources to better measure the effectivene ...
- 10 Things Changing Marketing In 2010
Online Spin, Joe Marchese - Tuesday, December 22, 2009
With 2009 coming to a close, and this being my last po ...
- Benchmarking: 'Average' Is The New Bottom
Email Insider, Loren McDonald - Thursday, December 17, 2009
The most frequently asked question from email marketers is some variation ...
- Report: Mobile Web To Far Outpace Desktop Internet
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, December 16, 2009
Santa himself couldn't have thought up a nicer gift to give mobi ...
- ComScore: Bing Up, Yahoo Down
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, December 16, 2009
November marked another solid month for Microsoft's Bing, and another miserable mon ...
- Metrics, And When to Ignore Them
Email Insider, Mike May - Wednesday, December 16, 2009
With that title I either have everybody's attention, or nobody's. "Ignore" a ...
- Setting Realistic Expectations For Targeted Campaign Delivery
Metrics Insider, Josh Chasin - Tuesday, December 15, 2009
We have a tendency on the Internet to believe that -- becau ...
- The Future Of The Marketing Dashboard
Metrics Insider, Stephen DiMarco - Friday, December 11, 2009
If conversations with clients are a good indication of the future, th ...
- Google Shares Stats From YouTube Campaigns
Online Media Daily, Laurie Sullivan - Tuesday, December 8, 2009
Googlerers supporting the advertising technology aimed at driving revenue through YouTube s ...
- Making The 'Best' Business Case For Marketing Investments
Metrics Insider, Pat LaPointe - Tuesday, December 8, 2009
More than ever before, the approval of any significant marketing initiative ...
- How To Test Landing Pages
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 4, 2009
There are a "gazillion" ways to test landing pages that increase conversion ...
- Are You Leveraging Your Metrics For Maximum Benefit?
Email Insider, Loren McDonald - Thursday, December 3, 2009
One of the greatest strengths of email marketing has always been i ...
- Early Online Deals Could Herald Changes In Holiday Search Behavior
SearchBlog, Laurie Sullivan - Monday, November 30, 2009
Something happened on the way to Black Friday this season -- a ...
- How Do You Measure Coverage? Is There Really A 'Map' For That?
Metrics Insider, Jodi McDermott - Friday, November 27, 2009
Keep your eyes open for the cell phone commercial war going ...
- Google Urges More Online Experimentation
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 24, 2009
Digital marketing can become a relatively low-cost measurement tool that provides near-insta ...
- Time To Bury John Wanamaker
Metrics Insider, Pat LaPointe - Tuesday, November 24, 2009
I was out at the ANA (Association of National Advertisers) conference ...
- Measurement: Newspaper Readers or Circulation?
Research Brief, Jack Loechner - Monday, November 23, 2009
According to the latest Integrated Newspaper Audience finding from Scarborough Research, ...
- Microsoft Targets Television Advertisers For Xbox Live, Embeds Nielsen Measurement In-Game
Online Media Daily, Laurie Sullivan - Thursday, November 19, 2009
Supported by Nielsen, Microsoft unveiled the first pilot Thursday on the seco ...
- A Simple Prediction For 2010
Online Spin, Cory Treffiletti - Wednesday, November 18, 2009
I've decided that making predictions in a climate which is so tenuo ...
- What Do You Need In A Web Analytics Tool?
Metrics Insider, Judah Phillips - Tuesday, November 17, 2009
I've often said that not all Web analytics tools were created equall ...
- Webtrends Joins Real-Time Analytic Data With Custom Alerts
Online Media Daily, Laurie Sullivan - Monday, November 16, 2009
Webtrends' plan to deliver upgrades to its analytic reporting app each quart ...
- Microsoft's Massive Teams With ComScore To Measure Gaming Ads' Effectiveness
Online Media Daily, Gavin O'Malley - Thursday, November 12, 2009
Microsoft's Massive in-game ad business has tapped comScore to glean greater insig ...
- PayPal Grabs Higher Share At Online Retail Sites: comScore
Online Media Daily, Gavin O'Malley - Tuesday, November 10, 2009
Heading into another cutthroat holiday shopping season, etailers need all the he ...
- The 'Big Challenge' According To Eric Schmidt -- And Other Predictions
Metrics Insider, Pat LaPointe - Tuesday, November 10, 2009
I had a chance to talk briefly with Eric Schmidt, CEO ...