- Twittering Away Time And Money
Metrics Insider, Pat LaPointe - Tuesday, June 30, 2009
One of the most common questions I'm getting these days is "h ...
- The Internet Vs. Al Ries
Metrics Insider, Stephen DiMarco - Friday, June 26, 2009
In a trade publication last month, marketing guru Al Ries proudly declar ...
- What You Missed Me Saying If You Didn't Get To OMMA Metrics...
Metrics Insider, Josh Chasin - Tuesday, June 23, 2009
Since I began contributing to the Online Metrics Insider in September ...
- 9 Reasons Web Sites Have High Bounce Rates
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 22, 2009
High bounce rates can slow success, as metrics move to include mo ...
- The Ultimate Payback On 'Enterprise' Marketing
Metrics Insider, Pat LaPointe - Friday, June 19, 2009
I recently saw a terrific presentation by Steve Smith, CMO of Enterpri ...
- Samsung Instinct Hits No. 1, Sort Of
MoBlog, Mark Walsh - Thursday, June 18, 2009
While the iPhone 3G S set to hit stores Friday, the long-await ...
- In-Game Ads In The Ad Game
Online Media Daily, Laurie Sullivan - Tuesday, June 16, 2009
Would you like an ad with that online video game? While ...
- The Ugly Truth And Terror Of Data Corrections
Online Spin, Kendall Allen - Monday, June 15, 2009
This past weekend, I hung out on Long Island with a f ...
- It's Raining, It's Pouring, But No One Was Snoring
Metrics Insider, Jodi McDermott - Friday, June 12, 2009
Between the pouring rain and bolts of lightning, MediaPost held its fir ...
- Tobaccowala: Avoid 'Data Diarrhea'
Online Media Daily, Mark Walsh - Tuesday, June 9, 2009
Warning of the perils of "data diarrhea" and "data distraction," Denuo C ...
- Old Technology And New Brand Masters
Metrics Insider, Jim Sterne - Tuesday, June 9, 2009
If you had anything to do with the Obama presidential campaign, y ...
- The Blurring Lines of Online Video and What it Means for Measurement
Online Media Daily, Naj Kidwai - Tuesday, June 9, 2009
This blurring and viral nature of distribution chains means that measuring onli ...
- The Medium Is The Metrics
Show Daily, Joe Mandese - Tuesday, June 9, 2009
With apologies to Marshall McLuhan, when it comes to advertising commerce, t ...
- Neo's Greg Smith: Attribution Can Be A Real Pain In The Ass
Show Daily, Joe Mandese - Tuesday, June 9, 2009
Well, sort of. To prove that point, Neo@Ogilvy’s Greg Smith invoked t ...
- It's The Advertising Economy, Stupid
Show Daily, Joe Mandese - Tuesday, June 9, 2009
Yeah, that’s what Quantcast’s Adam Gerber seemed to be suggesting while rampi ...
- What's Attribution? Maybe It's A Bit Like A Pick Play
Show Daily, Joe Mandese - Tuesday, June 9, 2009
That's how FutureNow Founder-CEO Jeffrey Eisenberg described the online analytics buzzword ...
- Come On In, The Water's Fine (But It May Be Over Your Head)
Show Daily, Joe Mandese - Tuesday, June 9, 2009
That’s what Jodi McDermott seemed to be suggesting in her opening remar ...
- Report: Interactive Budgets Favor Familiar Formats
Online Media Daily, Mark Walsh - Friday, June 5, 2009
When it comes to interactive marketing budgets, companies are sticking with prov ...
- 7 Myths Of Metrics
Marketing Daily, Gray Hammond - Wednesday, June 3, 2009
To measure the right things the right way, we need to bewa ...
- Time Spent Is The Right Metric To Measure Engagement
Online Spin, Cory Treffiletti - Wednesday, June 3, 2009
If you're attempting to measure engagement online, you're most likely looking ...
- Backwards Think Sometimes I
Metrics Insider, Pat LaPointe - Tuesday, June 2, 2009
When I was younger and stupid, I used to spend lots ...
- ComScore Moves Beyond The Panel, Seeks to Measure the Internet 'Universe'
Online Media Daily, Gavin O'Malley - Monday, June 1, 2009
ComScore on Monday introduced Media Metrix 360 -- a new "panel-centric hybri ...
- BuzzLogic Unveils 'Conversational' Dashboard For Advertisers
Online Media Daily, Mark Walsh - Tuesday, June 2, 2009
BuzzLogic has launched a reporting and analytics dashboard that allows advertisers a ...
- M3tr1c Conv3r51on: The decline of the click-through has publishers looking to make an impression
OMMA Magazine, Catharine P. Taylor - Monday, June 1, 2009
If the click-through in display advertising were human, it would be someo ...
- Top Online Publishers
OMMA Magazine, OMMA Magazine Writers - Monday, June 1, 2009
Given the disparate nature of online publishing, there's probably no simple w ...
- Direct Marketing on Steroids
OMMA Magazine, joe.h , Leland Harden, Bob Heyman - Monday, June 1, 2009
For most marketers, there is only one metric that counts: conversions. Th ...
- Metrics Focus: Bigger Is Actually Better
OMMA Magazine, Larry Allen - Monday, June 1, 2009
Resist commoditizing your inventoryAt the IAB conference in February, some speakers to ...