- Prediction: Video Takes Bigger Piece Of Ad Budgets In 2010
Online Media Daily, Laurie Sullivan - Friday, October 30, 2009
During the keynote at OMMA Video in Los Angeles Friday, Ross Levinsoh ...
- How Do You Value Your Performance Metrics?
Metrics Insider, Jodi McDermott - Friday, October 30, 2009
Return on investment of social media campaigns was a big topic ...
- Modeling Your Way To Better Campaign Results
Online Media Daily, Ayelet Nuta - Friday, October 30, 2009
With the recent New York Times article stating that Statisticians were t ...
- The Five Questions That Kill Marketing Careers
Metrics Insider, Pat LaPointe - Tuesday, October 27, 2009
As the planning cycle renews itself, you should be aware of fi ...
- Never Buy On CPM Alone
Online Spin, Joe Marchese - Tuesday, October 27, 2009
About a month ago, Shelby Bonnie, the CEO of Whiskey Media, articulat ...
- It takes A Village Or A City And More...
Metrics Insider, Judah Phillips - Friday, October 16, 2009
Companies are more dependent on solid Web analytical data to drive increas ...
- Apple Grabs Top Spot On Millennial Ad Network
Online Media Daily, Mark Walsh - Friday, October 16, 2009
Apple became the top device maker on Millennial Media's mobile ad netwo ...
- The Lighter Side Of Metrics Today
Metrics Insider, Pat LaPointe - Tuesday, October 13, 2009
In the pressure of the current business environment, humor isn't lost. He ...
- Branding Online: A Perfect Storm
Online Media Daily, Rob Crumpler - Tuesday, October 13, 2009
Believe it or not, 2009 is shaping up to be quite ...
- The Evolution Will Be Tweeted
Metrics Insider, Josh Chasin - Friday, October 9, 2009
I believe that social networking is an evolution, not a revolution. ...
- Engagement: The New Frontier In Deliverability?
Email Insider, George Bilbrey - Tuesday, October 6, 2009
Recently there has been a great deal of buzz around the id ...
- Yahoo Innovation May Start With Shaking Up CPC
Online Media Daily, Laurie Sullivan - Tuesday, October 6, 2009
Yahoo may have signed a deal to have Microsoft power its back-e ...
- The Numbers Just Don't Add Up
Metrics Insider, Jim Sterne - Friday, October 2, 2009
A funny thing happened on the way to the CMO's office. Betwe ...
- WebU: Breaking Up with ROI
OMMA Magazine, Jeremy Hull - Wednesday, October 14, 2009
"ROI, we need to talk. I know we've been together for ...
- RAM: Need to Know
OMMA Magazine, Tanya Gazdik - Wednesday, October 14, 2009
Larry Allen is all too familiar with the current pain that publishe ...
- Weaning Off the Click
OMMA Magazine, kyle , Daisy Whitney - Thursday, October 29, 2009
Clicks have made us fat and lazy. And when we wind ...