- Optimizing On Cookie Crumbs
Metrics Insider, Sharon Bernstein - Wednesday, June 30, 2010
In all my years in online analytics, I have been waiting ...
- AdMob: iPhone Had 40% of Ad Requests In May
Online Media Daily, Mark Walsh - Wednesday, June 30, 2010
What a difference two years makes. In its latest monthly metrics repor ...
- When Brand Relevance Is A Relevant Metric
Marketing Daily, Laura Patterson - Friday, June 25, 2010
A key question you need to answer is, "Does brand relevance pl ...
- AOL Sells Off Research Unit DMS Insights
Online Media Daily, Gavin O'Malley - Thursday, June 24, 2010
Market research firm uSamp on Thursday announced it has agreed to b ...
- Is It Loud In Here Or Is It Just Me? Solving the Engagement Problem
Online Media Daily, Mike Petit - Wednesday, June 23, 2010
You would think that, given the technology available, and the mature metri ...
- Twitter Metrics? Why Bother?
Metrics Insider, Pat LaPointe - Tuesday, June 22, 2010
There sure is lots of buzz these days about how to measu ...
- Not All Set: Limitations Found In Set-Top-Box Data
TV Watch, Wayne Friedman - Tuesday, June 22, 2010
Don't throw away those bland commercials, roughly targeted TV media plans, a ...
- Challenging Web Analytics As 'The Little Engine That Could'
Metrics Insider, Judah Phillips - Friday, June 18, 2010
A few weeks ago I had the pleasure of giving one ...
- Are KPIs Helping Or Hurting Your Business?
Online Spin, dave.b , Max Kalehoff - Friday, June 18, 2010
Management teams consistently celebrate and pay lip service to the idea ...
- Pulse: Consumers Show Biggest Gains In Intent In International Travel, Gardening Categories
Online Media Daily, OMMA Editors - Thursday, June 17, 2010
Starting with intent data from April, BlueKai will exclusively provide MediaPost wi ...
- Audience Measurement In A Free Society
Metrics Insider, Josh Chasin - Tuesday, June 15, 2010
Once upon a time, there was no confusing audience measurement with advertisin ...
- One-Third of Internet Users Watching Web TV
Online Media Daily, Mark Walsh - Monday, June 14, 2010
Web video isn't just for snacking anymore. A third of adult U. ...
- Nielsen, McKinsey Merge Social Media Practices, Begin Working With Select Pilot Clients
MediaDailyNews, Joe Mandese - Monday, June 14, 2010
Nielsen Co. and management consultant McKinsey & Co. this morning unveiled ...
- When Search Metrics Become 'Traditional'
SearchBlog, Laurie Sullivan - Monday, June 14, 2010
I'm hearing the word "traditional" more often to explain Internet marketing techniqu ...
- ComScore Addresses Tricky Linking
Around the Net In Online Marketing, Gavin O'Malley - Friday, June 11, 2010
Yahoo and Microsoft's Bing have been gaining market share in comScore's sear ...
- Data: The New Media, A Sort Of Commencement Address For The Class Of 2010
Online Media Daily, Meir Zohar - Thursday, June 10, 2010
With college graduation season in full swing, a lot of new gra ...
- Quantcast Gets Accredited: Beats comScore, Nielsen To The Punch
Online Media Daily, Joe Mandese - Wednesday, June 9, 2010
Online audience measurement giants comScore and Nielsen have been in a neck-and-ne ...
- A Set-Top-Box Data Ratio
TV Board, Charlene Weisler - Wednesday, June 9, 2010
MPG held its Collaborative Alliance meeting in New York on June ...
- How To Get The Budget You Need
Metrics Insider, Pat LaPointe - Tuesday, June 8, 2010
As 2011 planning season approaches, here are a few things you c ...
- The Death Of CPM, The Birth Of CRM Media Planning
Metrics Insider, Chris Wilson - Friday, June 4, 2010
No doubt, cost per thousand (CPM) had a great run. As ...
- Using Advanced Analytics To Track Web Site Hits Generated by TV Ads
Performance Insider, Susan Rowe - Thursday, June 3, 2010
The Internet ushered in a new era of performance marketing not on ...
- Akamai Data Provides Targeted Behavioral Ad Insights Into Shopping Activity
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 2, 2010
Akamai launched an Online Shopping Data Visualization tool Wednesday to help markete ...
- Big Brand Theory: The Expanding Universe Of Online Branding
Metrics Insider, Stephen DiMarco - Tuesday, June 1, 2010
Can you imagine witnessing the evolution of the universe from its earlie ...
- Metrics Focus: Math Men
OMMA Magazine, - Thursday, June 24, 2010
"I shall be both dog and pony." - Roger Sterling, Mad M ...