• Business Insider, Friday, June 11, 2010 12:48 PM

Yahoo and Microsoft's Bing have been gaining market share in comScore's search engine stats, according to the Business Insider -- but for "somewhat sketchy reasons." "The companies have increasingly been putting a ton of links on their popular homepages that are search queries disguised as content, and have been stitching together image slideshows as search queries, too," it writes.

In response, comScore says it plans to change the way it accounts for this share, "in an effort to prevent the industry from saying this data is increasingly worthless," in the words of Business Insider. In a blog post, comScore's Cameron Meierhoefer writes: "The recent innovation deployed by a number of search engines is to go beyond simply providing a search box along with content, but to weave their search engines into the user experience." The "innovation," Meierhoefer added, "[calls] for a thoughtful review of how we classify various types of searches, count them and report them."

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