- Gfk Revamps Media Research Categories
MediaDailyNews, David Goetzl - Thursday, June 30, 2011
Market research company GfK said it is simplifying its structure and dividi ...
- Can The Accuracy Of Attribution Be Validated?
Metrics Insider, Anto Chittilappilly - Thursday, June 30, 2011
Just as not all scales use the same methodology to calculate t ...
- Jumptap: Lunchtime is Prime Time For Mobile Advertising
Online Media Daily, Mark Walsh - Thursday, June 30, 2011
Is midday the best time to run advertising on mobile phones? Accordi ...
- The Future of Advertising: The Second-Oldest Profession In The World
Online Spin, Cory Treffiletti - Wednesday, June 29, 2011
Did you know that advertising is the second-oldest profession in the worl ...
- Impressions Are Becoming Less Impressive (A Story Of GRP)
Metrics Insider, Bill Wise - Tuesday, June 28, 2011
If you want to understand the limits of TV ratings points, th ...
- Got Data? Find The $tories
TV Board, Mark Lieberman - Monday, June 27, 2011
I'd say that what the industry does best -- what everyone h ...
- In Search Of The Golden Metric
Metrics Insider, Dave Carpenter - Friday, June 24, 2011
Measuring web sites and online marketing campaigns has kept marketers, agencies, a ...
- ComScore Debuts Product That Combines Print+Online Data
Around the Net In Media, Phyllis Fine - Wednesday, June 22, 2011
Traditional surveys on print readership will be combined with online user demographi ...
- Moving Beyond GRPs: The New Metrics For Digital Video
Metrics Insider, TS Kelly - Wednesday, June 22, 2011
GRPs are a funny thing. Despite near-universal agreement on their lack ...
- 5 Tips To Dive Into Email Metrics
Online Media Daily, Nathaniel Cramer - Monday, June 20, 2011
Many marketers still find it challenging to evaluate the effectiveness of the ...
- Measurement That Makes Sense
Metrics Insider, Josh Chasin - Friday, June 17, 2011
Monday and Tuesday I was at the ARF's Audience Measurement 6.0, whi ...
- Google Ups Ad Support, New Performance Pack Aids Metrics
Online Media Daily, Laurie Sullivan - Tuesday, June 14, 2011
Supporting real-time and auction-based online ad bidding, Google released a set ...
- Online Campaigns Miss Targets, Need Better Measurements
Online Media Daily, Mark Walsh - Monday, June 13, 2011
When it comes to reaching targeted audiences, the Web isn't much bett ...
- Proxy Metric Ghettos
Online Spin, Jason Heller - Tuesday, June 14, 2011
The digital marketing industry has insidiously trained itself to believe in marketi ...
- Do You Want Real-Time Or Timely Data?
Metrics Insider, Judah Phillips - Friday, June 10, 2011
During the past few years I've had conversations with many analytics practitioner ...
- The Currency Of Modern Marketing
TV Board, Bob DeSena - Tuesday, June 7, 2011
There's not much that's "hotter" than data. Everywhere we look, it's ...
- Truing Up Social
Online Spin, Kendall Allen - Monday, June 6, 2011
One of the things we have continued to note over recent year ...
- Who Really Skips Ads Via DVRs?
TV Board, Steve Sternberg - Monday, June 6, 2011
I went to the movies recently with my wife, my 12-year-old so ...
- Why Marketers That 'Like' Results Must Spend With Care In Social Media
Metrics Insider, Bob Fetter - Wednesday, June 1, 2011
There is no denying that Facebook has changed the very nature ...