ComScore Debuts Product That Combines Print+Online Data
Folio, Wednesday, June 22, 2011 4 PM
Traditional surveys on print readership will be combined with online user demographics in a new database, comScore-MRI Fusion.
A joint venture of comScore and German-based GFk MRI, the service aims to "bridge... the gap between online and offline media consumption and help provide a more holistic view of how audiences are reached in a multimedia environment," according to a comScore company release.
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A joint venture of comScore and German-based GFk MRI, the service aims to "bridge... the gap between online and offline media consumption and help provide a more holistic view of how audiences are reached in a multimedia environment," according to a comScore company release.
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