- How to Measure ROI in Online Video
VidBlog, Daisy Whitney - Friday, October 28, 2011
Let's say you're a media buyer. And you just plunked down clie ...
- Beyond The Click
Marketing Daily, Bob Hammond - Wednesday, October 26, 2011
Why New Metrics mean better ads. ...
- CNBC, ESPN Sign Arbitron To Measure OOH
MediaDailyNews, David Goetzl - Wednesday, October 26, 2011
CNBC, which has long sought to quantify its significant viewing in offic ...
- Gray Taps Rentrak To Track Additional Markets
MediaDailyNews, David Goetzl - Wednesday, October 26, 2011
Rentrak, the measurement company using set-top-box data as a basis for loc ...
- Making Sense Of Mobile Measurement
Metrics Insider, Joe Laszlo - Thursday, October 27, 2011
Much has been written about the challenges facing mobile measurement. For exampl ...
- CPG Keeps Online Video Biz In Business
Online Media Daily, Gavin O'Malley - Wednesday, October 26, 2011
From tasty snacks to toilet paper, consumer packaged-goods are keeping online vid ...
- WPP Takes Stake In Chinese Digital Ad Firm
MediaDailyNews, Steve McClellan - Monday, October 24, 2011
WPP has made another in a series of continuing bets on digit ...
- Attribution Science: Blondes, Brunettes & Non-Converters
Metrics Insider, Anto Chittilappilly - Tuesday, October 25, 2011
When any marketing attribution management solution is developed, a decision must ...
- Google Bid-Per-Call Launches In AdWords
Online Media Daily, Laurie Sullivan - Tuesday, October 25, 2011
Advertisers that see phone calls as a valuable source for leads wi ...
- Measure Your Media's Impact On Social By Using Targeted Social Listening
Metrics Insider, Michael Kaushansky - Monday, October 24, 2011
Targeted social listening: We use this technique to pinpoint how our med ...
- This Fall, Let's Spring Spot TV Ahead
MediaDailyNews, Kevin Gallagher - Thursday, October 20, 2011
To stay relevant with advertisers, it is important that spot TV kee ...
- Mag Bag: 'Popular Science' Receives First ABC Consolidated Media Report
MediaDailyNews, Erik Sass - Thursday, October 20, 2011
The Audit Bureau of Circulations has released its first Consolidated Media Repor ...
- First Rule Of Advertising: They Need To See The Ad
Metrics Insider, Josh Chasin - Friday, October 21, 2011
On one consulting assignment, I got to learn a lot about t ...
- Occupy THIS!
Online Media Daily, George Simpson - Friday, October 21, 2011
While Tibetan monks increasingly light themselves on fire to protest Chinese rul ...
- Will Hulu Ever Beat Youtube? It Comes Down To Metrics
Metrics Insider, Bill Wise - Thursday, October 20, 2011
With Google's Q3 just behind us and a Hulu IPO on t ...
- Moneyball And Media
Performance Insider, Gary Kreissman - Thursday, October 13, 2011
Whether or not you’ve seen the "Moneyball” movie or read Michael Lewis&rsqu ...
- To TRP Or Not To TRP? That Is The Question
Video Insider, Vijay Rao - Thursday, October 13, 2011
Recently, there's been a lot of debate surrounding the long-awaited debut ...
- When Data Fails You
Online Spin, Jason Heller - Tuesday, October 11, 2011
Data is not the Holy Grail. Data does not trump solid strateg ...
- General Sentiment, Q Scores Launch Social TV Monitor
MediaDailyNews, - Friday, October 7, 2011
General Sentiment and The Q Scores Company launched their Social TV Audien ...
- comScore Upgrades Social Ad Tracking
Online Media Daily, Mark Walsh - Thursday, October 6, 2011
Despite the flood of marketers into social media, measuring the performance ...
- Bluetext, General Sentiment Launch SocialRank
Online Media Daily, - Thursday, October 6, 2011
Bluetext, an integrated communications firm, and General Sentiment, a social media monitori ...
- C3 Accreditation: The Big Story Nielsen Never Told
MediaDailyNews, Steve McClellan - Wednesday, October 5, 2011
The lag time between accreditation and its full disclosure raises many questio ...
- The Data Management Conundrum
Metrics Insider, Bill Wise - Thursday, October 6, 2011
There's a lot of information out there. And the industry has do ...
- How To Measure Email Effectiveness
Email Insider, Chris Chariton - Tuesday, October 4, 2011
Email offers a number of powerful advantages for marketers: prospects and custome ...
- Nielsen: Top TV Shows Are False Idols, Web Builds Reach Better
MediaDailyNews, Joe Mandese - Monday, October 3, 2011
Nielsen this morning released a white papers it claims establishes audience rea ...
- Shop Talk: Facebook Adds 'People' Metric
Online Media Daily, Mark Walsh - Monday, October 3, 2011
Facebook has introduced new analytics tools for marketers including a new metr ...
- IAB: Mobile Needs Metrics Now
Online Media Daily, Steve Smith - Monday, October 3, 2011
In a new report from the Interactive Advertising Bureau, the digital ...
- Tablet Users Devour 48% More Internet
Online Media Daily, Steve Smith - Monday, October 3, 2011
If early adopter metrics are a fair indication, then the tablet ...
- Let's Play 'Mediaball'
Online Media Daily, Arnel Leyva - Monday, October 3, 2011
The last bastion of extreme inefficiencies: TV advertising. And where can markete ...