- ComScore Debuts Cross-Platform Reporting System
Online Media Daily, Mark Walsh - Thursday, November 29, 2012
comScore has unveiled a beta version of its cross-platform measurement system offeri ...
- Clear Guidance
Metrics Insider, Sherrill Mane - Wednesday, November 28, 2012
Since the ANA, IAB and 4A's launched Making Measurement Make Sense (3MS ...
- Metric Rethink: Local TV Surpasses National Time-Shifted Viewing
MediaDailyNews, Wayne Friedman - Monday, November 26, 2012
Looking to make its case that local TV time-shifted viewing is sti ...
- IAB Updates Mobile Metrics, Aims For Uniform Standards
Online Media Daily, Mark Walsh - Monday, November 19, 2012
The new IAB guidelines require client-side counting for mobile Web ad impressio ...
- Marketing Attribution: A CMO's Best Friend
Metrics Insider, Anto Chittilappilly - Tuesday, November 13, 2012
Today's CMO occupies a challenging and dynamic place in his or h ...
- The Geek Shall Inherit The Earth
Online Spin, Matt Straz - Monday, November 12, 2012
Last week, New York Times columnist Nate Silver correctly predicted the outco ...
- Why TV Networks Want To Move From C3 To C7 Ratings
TV Watch, Wayne Friedman - Monday, November 12, 2012
During their respective earning calls In the space of a week, bo ...
- ABC, PwC To Offer Print/Online Metric
Around the Net In OMD Europe, Nina Lentini - Wednesday, November 7, 2012
The Audit Bureau of Circulation is to launch a combined print circulati ...
- Whole Customer Intelligence Requires Whole Customer Analytics
Search & Performance Insider, Ryan DeShazer - Tuesday, November 6, 2012
One of the more obvious criticisms of Google Analytics, or any w ...