ABC, PwC To Offer Print/Online Metric

The Media Briefing, Wednesday, November 7, 2012 2:27 PM
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The Audit Bureau of Circulation is to launch a combined print circulation and online readership measurement report early next year, in a likely partnership with PwC, TheMediaBriefing has learned. The new report will provide an accurate, deduplicated measure of readers accessing content through different mediums - in line with audience measurement reports PwC provides for the Financial Times, UBM Built Environment and Centaur Media. 

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