- 'Return On Investment' Isn't The Same As 'Great Metrics'
Social Media Insider, Bryan Boettger - Tuesday, October 23, 2012
With so many metrics at our disposal, it's incredibly easy for ...
- Cross-Platform Measurement And The Heisenberg Uncertainty Principle
MediaDailyNews, Terry Kent - Monday, October 22, 2012
Will the very act of observing viewers as they migrate across platfor ...
- Three Things I Think I Think About 2013
Online Spin, Cory Treffiletti - Wednesday, October 17, 2012
It's far too early to talk about predictions for next year, b ...
- How To Calculate Attribution's ROI: The Formula
Metrics Insider, Anto Chittilappilly - Tuesday, October 16, 2012
A question that frequently arises when brands or agencies consider an investme ...
- What Red Bull And Felix Baumgartner Taught Us About Online Video
Video Insider, Ashkan Karbasfrooshan - Monday, October 15, 2012
Last week, YouTube announced a new, nifty analytics feature that captures h ...
- Autumn Brings New Shows And Spot-Level Attribution To TV -- Finally!
Online Spin, Dave Morgan - Thursday, October 11, 2012
The beginning of autumn is an important time in the television industr ...
- Three Simple Steps You Can Take Today To Improve Media Buying
Metrics Insider, John Dietz - Tuesday, October 9, 2012
Every election year, the topic of dirty attack ads comes up. Pundi ...
- Twitter Taps Nielsen Metrics To Refine Ad Impact
Online Media Daily, Laurie Sullivan - Wednesday, October 3, 2012
Twitter unveiled a service Wednesday with Nielsen that allows marketers to tra ...
- Modeling Behavior To Target Smarter
Metrics Insider, Michael Kaushansky - Wednesday, October 3, 2012
Most online marketers now embrace behavioral-based targeting. As more and more markete ...
- More New Metrics You'll Be Using In 2013
Email Insider, Jordan Cohen - Tuesday, October 2, 2012
In a recent article, my fellow MediaPost Email Insider columnist George Bilbr ...
- Bragging Rights
TV Board, Gary Holmes - Tuesday, October 2, 2012
Why do we need a TV season? That was the provocative questi ...
- Moments, Media and Modes: Devices Offer A Big Do-Over
Data and Targeting Insider, Steve Smith - Friday, September 28, 2012
Don't define the post-PC era as merely "always on" or multii-screen." T ...
- Overlap Reporting And Advanced Attribution
Metrics Insider, John Marsan, Aruna Thota - Tuesday, September 25, 2012
In an effort to maximize conversion rates, today's online marketers take advanta ...
- Fox Partners With Social Analytics Company True Anthem
Around the Net In Media, Phyllis Fine - Monday, September 24, 2012
Fox is partnering with analytics company True Anthem to get a be ...
- Attribute This
Metrics Insider, Yaakov Kimelfeld - Tuesday, September 18, 2012
To paraphrase the tagline used in commercials by Ally Bank: "Even childr ...
- Media Insights Q&A With ComScore's Josh Chasin
TV Board, Charlene Weisler - Thursday, September 13, 2012
Josh Chasin, chief research officer of comScore, is an expert in ...
- Implementing Attribution Requires Change
Metrics Insider, Anto Chittilappilly - Tuesday, September 11, 2012
For those of you thinking about attribution management solutions, one of t ...
- Borrell Creates DMR To Enhance Digital Marketing Metrics
Online Media Daily, Gavin O'Malley - Friday, September 7, 2012
Despite promises of boundless media measurements, online marketers still have trouble tracki ...
- Facts, Findings, Figures Aren't Enough
Metrics Insider, Sherrill Mane - Thursday, September 6, 2012
Every day new facts, findings, figures, and pronouncements fill my inbox. Howeve ...
- Media Insights Q&A: Chris Moschovitis & Anna Murray
TV Board, Charlene Weisler - Thursday, September 6, 2012
Chris Moschovitis and Anna Murray of tmg-emedia are on the forefront ...
- Hyper-Local & Mobile Data Demystified
Metrics Insider, Gabriel Cheng, Eli Portnoy - Wednesday, September 5, 2012
For the last decade hyper-local ads were the next big thing. Toda ...
- Bring On The Social Media Impression
Metrics Insider, Yaakov Kimelfeld - Thursday, August 30, 2012
The uncertainty about the future of Facebook has a lot to ...
- How Do You Solve A Problem Like Measuring Facebook Impressions?
Around the Net In Media, Phyllis Fine - Monday, August 27, 2012
In an effort to sway big ad spenders to spend their hef ...
- Social Ad Success Means Defining New Metrics
Online Media Daily, Laura O’Shaughnessy - Friday, August 24, 2012
As digital advertising expands into the new frontier of social media, t ...
- Companies Target Ads Based On 'Invisible' E-Scores
Around the Net In Online Marketing, Wendy Davis - Tuesday, August 21, 2012
Companies are starting to use a new "largely invisible," metric -- t ...
- IAC's CityGrid Acquires Felix, Strengthens Performance Marketing Model
Online Media Daily, Laurie Sullivan - Monday, August 20, 2012
IAC's operating unit CityGrid has acquired Felix, a pay-per-call company focused ...
- Facebook Visitors Decline YoY in June
The Social Graf, Erik Sass - Tuesday, August 21, 2012
Facebook had fewer unique U.S. visitors in June 2012 than it d ...
- Excessive Online Ads Curbed By Metric Standard
Online Media Daily, Gavin O'Malley - Thursday, August 16, 2012
An oversupply of inventory is weighing down the online ad industry a ...
- Data Saves The CMO
Metrics Insider, Michael Kaushansky - Wednesday, August 15, 2012
On average, most CMOs hold that job for less than two years ...
- 14M Viewer Messages: How A Favorite TV Show In India Uses Data
Around the Net In Media, Phyllis Fine - Monday, August 13, 2012
The producers of the highly rated Indian show "Satyamev Jayate" process ...