- Back To School
Metrics Insider, Sherrill Mane - Thursday, August 9, 2012
August is already nearly half gone, and we are inching our w ...
- iTVX, Rentrak Team For Better Brand Integration Engagement
MediaDailyNews, David Goetzl - Wednesday, August 8, 2012
Rentrak has reached an agreement that looks to combine viewership data f ...
- Embrace Data -- Or Start Looking For A New Career
Online Spin, Cory Treffiletti - Wednesday, August 8, 2012
Data is fast becoming the center of the marketing universe. A marketer ...
- Adding Advanced Attribution To The Purchase Funnel
Metrics Insider, Peter Norwood - Tuesday, August 7, 2012
An attribution solution with funnel stage reporting helps marketers understand the comple ...
- Google Beats Apple In Brand Value
Online Media Daily, Gavin O'Malley - Thursday, August 2, 2012
The jury's still out on Google+ and Google's various gadgets, but t ...
- Eloqua Debuts IPO, Ups Financial, Biz Viability
Online Media Daily, Laurie Sullivan - Thursday, August 2, 2012
Eloqua, a marketing automation platform that helps companies determine where marketing mon ...
- Attribution Management As A Facilitator Of Your Enterprise Data Warehouse
Metrics Insider, Anto Chittilappilly - Tuesday, July 31, 2012
When an organization engages in marketing attribution it knowingly or unknowingly mak ...
- Branded Content Association Comes To U.S.
Marketing Daily, Karl Greenberg - Thursday, July 19, 2012
The Branded Content Marketing Association (BCMA) is expanding into the United State ...
- Arbitron PPM Gets MRC Accreditation In 5 Big Markets
MediaDailyNews, Erik Sass - Thursday, July 19, 2012
Radio ratings firm Arbitron scored a big win: It has received accreditati ...
- Seeking Alpha Adopts VCPM Metrics
Online Media Daily, Fern Siegel - Thursday, July 19, 2012
Seeking Alpha, a Web site for financial opinion and analysis, says ...
- Audience Must Be The Atomic Unit Of Any New Cross-Media Measurements
Online Spin, Dave Morgan - Thursday, July 19, 2012
Cross-platform ad campaigns are coming, and so is the desire for re ...
- Data, Data Everywhere -- But Where's the Marketing Performance?
Performance Insider, Damon Ragusa - Thursday, July 19, 2012
The explosion in digital and emerging media channels has brought a hu ...
- As Facebook Prepares to Face Its Earnings Music, It's Sounding Pretty Good
Social Media Insider, Catharine P. Taylor - Thursday, July 19, 2012
As far as digital is concerned, this is Marissa Mayer's week, b ...
- YouGov: Toyota Back Near Top Of Perception Hill
Marketing Daily, Karl Greenberg - Tuesday, July 17, 2012
Toyota has returned to the highest ranks of best perceived car bran ...
- Measuring The 'Facebook Effect' On Ad Campaign Performance
Metrics Insider, Paul Pellman - Tuesday, July 17, 2012
In the week leading up to the Facebook IPO, news broke th ...
- I Heard It Through The Grapevine
Metrics Insider, Mike Donahue, Duke Fanelli, Sherrill Mane - Thursday, July 12, 2012
Making Measurement Make Sense (3MS) has provided principles and solutions to pressi ...
- Using Experiment Design To Build Confidence in Your Attribution Model
Metrics Insider, Anto Chittilappilly - Wednesday, July 11, 2012
A key finding of the recently published joint Forrester Consulting/IAB report, "Digit ...
- A Media Euro: The Other Single Currency Crisis
Metrics Insider, Yaakov Kimelfeld - Tuesday, July 3, 2012
The most recent ARF Audience Measurement conference was titled "The Measurement Crisis ...
- Untangle Mobile Metrics To Track Campaigns
Online Media Daily, Mark Walsh - Friday, June 29, 2012
In the absence of standardized metrics, a new Forrester report outlines strategi ...
- eCommerce Customer Lifetime Value
Research Brief, Jack Loechner - Monday, July 2, 2012
Customer lifetime value is an important metric for every business, but ...
- IE And Do-Not-Track: This Story Will Repeat Itself
Metrics Insider, Harvey Kent - Friday, June 29, 2012
Microsoft has announced its intentions to make "Do Not Track" a produ ...
- Alleged Click Fraud Prompts Panera To Pull Ads
Marketing Daily, Karlene Lukovitz - Tuesday, June 26, 2012
Panera Bread pulled its advertising from SheKnows.com after two of the site ...
- The Kingdom Of The Last Click Has Fallen -- It's Time To Calm The Chaos
Metrics Insider, Patrick Dolan - Tuesday, June 19, 2012
Last click, as a measure for the performance of digital media, w ...
- How Gary Loveman Turned Caesars Into An Economics Lab
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 18, 2012
Improving the return on investment from campaigns means considering the price ...
- The Metric Muddle
Media Magazine, P.J. Bednarski - Wednesday, June 6, 2012
In the television realm, marketers understand cost-per-thousand. It's how they purchase eyeball ...
- Screens to the nth: What People are Doing... And Why?
Metrics Insider, Sherrill Mane - Thursday, June 14, 2012
Without indulging your scientific side, and going strictly on your powers ...
- Google Exec: Cross-Platform Metrics Needed To Optimize Media Buys
MediaDailyNews, David Goetzl - Tuesday, June 12, 2012
A Google ad research executive made a pitch Tuesday to use digit ...
- Facebook, ARF Search For Better Online Metrics
Online Media Daily, David Goetzl - Tuesday, June 12, 2012
Facebook will be launching a competition in conjunction with the ARF ...
- Proposed C7 Currency Switch Could Have Minor Impact
TVBlog, David Goetzl - Wednesday, June 13, 2012
Thanks largely to NBC's Ted Harbert, networks may push for a curren ...
- Mojiva Debuts Ad-Serving Platform For Ad Networks
Online Media Daily, Mark Walsh - Monday, June 11, 2012
Newly public companies like Facebook, LinkedIn and Pandora have underscored the ne ...