How Gary Loveman Turned Caesars Into An Economics Lab

Improving the return on investment from campaigns means considering the price of incentives before throwing them to potential customers. While casinos tend to attract clients through free meals and rooms, the expensive giveaways can pay off if marketers take the time to calculate the perceived value against the actual cost, according to April Dykman. She tells us how Gary Loveman, CEO of Caesars Entertainment, controls experience to increase revenue by determining proft and aligning metrics.

Read the whole story at KISSmetrics » Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.