- What The Big Game's Big Data Means For Advertising Analytics
TV Watch, Wayne Friedman - Friday, January 31, 2014
A glut of Super Bowl related-advertising analysis and research is available f ...
- CBS Extends Nielsen Cross-Platform Metrics Deal
MediaDailyNews, Wayne Friedman - Wednesday, January 29, 2014
Deepening its effort to sell across all media platforms -- and comi ...
- Ad Tech Progress Requires Drastic Shift In Agency Priorities
Programmatic Insider, Will Doherty - Thursday, January 30, 2014
The amount of data and intelligence available for programmatic media buying gro ...
- 2014: The Year of Marketing Accountability
Metrics Insider, Anto Chittilappilly - Tuesday, January 28, 2014
The precision with which multichannel marketing performance can now be measured ...
- Encrypted Search: How Search Marketers Need To Rethink Metrics
SearchBlog, Laurie Sullivan - Monday, January 27, 2014
Secure or encrypted search queries may leave some marketers in the da ...
- Unmetric Adds Competitive Tracking Of Social-Media Campaigns
Social Media & Marketing Daily, Mark Walsh - Thursday, January 23, 2014
What brand ran the most successful social media campaign last year? Coca-Col ...
- Exploring What Consumers Say About Digital Content Brands
Metrics Insider, Sherrill Mane - Wednesday, January 22, 2014
Digital media has been at the forefront of consumers' lives for so ...
- Using Time In Real-Time: MRC Accredits WebSpectator Product
Real-Time Daily, Tyler Loechner - Wednesday, January 15, 2014
WebSpectator, a real-time ad exchange that measures a consumer's time spent viewi ...
- Media M&A Stats Solid, Value Skyrockets To $97B In 2013
MediaDailyNews, Wayne Friedman - Monday, January 13, 2014
Media/marketing deals remained relatively the same in 2013 versus the previous yea ...
- Simulmedia Opens Up: Offers 2 New Ad Tools
MediaDailyNews, Wayne Friedman - Wednesday, January 8, 2014
LAS VEGAS -- Looking to grab even more transparency, TV audience-targeting compa ...
- Optilly Launches App Installed Marketing Platform For Facebook
Real-Time Daily, Gavin O'Malley - Wednesday, January 8, 2014
Optilly, which emerged in 2012 with a SaaS-based social ads management platfo ...
- When Choosing A Media Company, Take A Measured Approach
Metrics Insider, Anto Chittilappilly - Tuesday, January 7, 2014
In the past, we all assumed the ability of a media suppli ...