The Publicis-Omnicom merger -- a $20.5 billion deal -- represented 21% of the entire media and acquisition dealing in 2013.
In terms of key metrics -- median revenue multiples and EBITDA, earnings before interest, taxes, depreciation and amortization (cash flow) -- data perked up. Buying multiples rose to two times revenues in 2013 from 1.4 times in 2012. Cash-flow buying multiples climbed to 9.7 times EBITDA from 8 times in 2012.
In terms of the number of deals, the consumer publishing category was the most active -- up 16% to 193 transactions. Broadcasting had the largest increase in terms of volume, more than tripling to $13.34 billion from $3.95 billion.
The two biggest deals: Tribune buying Local TV LLC for $2.71 billion and Gannett Co. acquiring Belo Corp. for $2.18 billion.