- Forget CPM - It's Time For Time To Be The New Metric
London Blog, Sean Hargrave - Thursday, July 31, 2014
Move over, CPM -- you were convenient for a while, but there ...
- The Human Stories Inside Big Data
Search & Performance Insider, Gord Hotchkiss - Thursday, July 31, 2014
If I wanted to impress upon you the fact that texting a ...
- Q&A With Rentrak's Ray Pettit
Metrics Insider, Charlene Weisler - Wednesday, July 30, 2014
Ray Pettit, Ph.D., is the chief analytics officer for ITVX at Rentra ...
- Will Twitter Debut New Metrics On Tuesday?
Around the Net In Social Media & Marketing, Gavin O'Malley - Tuesday, July 29, 2014
Earlier this month, The Wall Street Journal reported that Twitter was preppi ...
- Fox's Rice Says C7 Metrics Boosted Upfront Revs
MediaDailyNews, Wayne Friedman - Monday, July 21, 2014
Fox had a difficult 2013-2014 season, but logged a major portion ...
- Q&A With Howard Shimmel: Turner's Cross-Platform Study
MediaDailyNews, Charlene Weisler - Monday, July 21, 2014
Howard Shimmel, previously the SVP, Ad Sales Sports Research at Turner Broadcastin ...
- Panda 4.0: Winners, Losers, Impact On Marketing Measurement
Metrics Insider, Anto Chittilappilly - Tuesday, July 22, 2014
Ultimately, Google's goal with the Panda update is to ensure that consume ...
- Beyond Viewability: Using Metrics Before, During and After Campaigns
Video Insider, - Tuesday, July 22, 2014
Now that we've covered the different kind of video metrics that a ...
- Measuring Returns From TV: Where Is ROBI?
Audience Buying Insider, Walt Horstman - Friday, July 18, 2014
A few weeks ago, I was talking with a colleague from o ...
- Stop Attribution Dilution: Digital Video Can't Be Measured Like TV
Video Insider, Gabi Peles - Friday, July 18, 2014
As advertising budgets shift from TV to online, there has been ...
- BARB Tests 'Peoplemeter' For Better TV Metrics
Around the Net In MAD London, Sean Hargrave - Wednesday, July 16, 2014
A 'Peoplemeter' that allows each person watching the television to register the ...
- Why Offline Data Is Key To Online Data Segmentation
Metrics Insider, Christopher Hansen - Tuesday, July 15, 2014
Now that advertising is driven by "big data," marketers are well awa ...
- Real-Time With WebSpectator's Parreira On Using Time As A Metric
RTBlog, Tyler Loechner - Thursday, July 10, 2014
Nearly one year ago, "Real-Time Daily" made note of WebSpectator, a real-ti ...
- Video Viewability: What You Don't Know
Metrics Insider, Sherrill Mane - Tuesday, July 8, 2014
We've reached another milestone in revolutionizing the measurement of digital ads. ...
- Ads On Cups & Cutlery Next Big Winners In Meeker's 'Time Spent' Analysis
Online Spin, Dave Morgan - Thursday, July 3, 2014
Many folks in the ad and financial industries are way too liter ...
- Buying By The Data: Seven Ways to Make Your Media Buys Smarter
Metrics Insider, Erin Fleischli , Navni Garg - Tuesday, July 1, 2014
Marketers today are swimming in data: customer data, loyalty data, first-party a ...