A 'Peoplemeter' that allows each person watching the television to register their presence is being tested by BARB. The MediaCell Tablet Peoplemeeter used audio fingerprinting technology to pick up
which show is being watched. The experiment is being carried out with Ipsos MORI in sixty homes in London for the next six months. The trial is to determine if the technology could be used to provide
more accurate data from BARB's 12,000 homes.
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