- Facebook Sued Over Inflated Video Ad Metrics
Daily Online Examiner, Wendy Davis - Monday, October 31, 2016
Three marketers who say they purchased video ads on Facebook have su ...
- Walled Gardens, Dark Pools And The Rising Measurement Problem
Real-Time Daily, David Danziger - Monday, October 31, 2016
What do you picture when you hear the term "walled garden"? T ...
- Ad Fraud Isn't Only Fraud That Should Concern You
Metrics Insider, Anto Chittilappilly - Wednesday, October 26, 2016
Ad fraud is a hot topic for marketers right now. But there ...
- Wavefront Raises $52M For Cloud Analytics
Email Marketing Daily, Jess Nelson - Tuesday, October 25, 2016
Wavefront has closed on a $52 million Series B funding round, t ...
- 3 Ad-Buying Fundamentals That Never Change
MediaDailyNews, Stanley Federman - Friday, October 21, 2016
In the rush to use data to automate and ease ad planni ...
- 50:50 Viewability -- Could Innovation Be Playing A Major Role, As Well As Fraud?
London Blog, Sean Hargrave - Thursday, October 20, 2016
The latest figures put UK viewability at just 49% (including fraud), whi ...
- Publicis Media Does Not Want Another Walled Garden
MAD, Larissa Faw - Wednesday, October 19, 2016
The industry has not seen the full fallout from Facebook's misattributing viewi ...
- Marketers Want To Measure Content's Impact, But How?
Around the Net In MAD London, Sean Hargrave - Monday, October 17, 2016
A new report from the Content Marketing Association on measuring effectiveness fou ...
- Is Viewability Actually A Useful Metric?
RTBlog, Philip Rosenstein - Thursday, October 6, 2016
As ad campaigns increasingly optimize for viewability, is there a reason ...
- TV Might Be Everywhere -- But Viewers Aren't
TV Everywhere, Steve Sternberg - Wednesday, October 5, 2016
Throughout the history of television measurement, there was a certain level ...