- Mike's Hard Lemonade 'Zombifies' Customers
Marketing Daily, Tanya Gazdik - Friday, September 30, 2011
The "Keep the Party Screaming" campaign -- conceived and created by AgencyNe ...
- Display Advertising Shifts From Direct Response To Branding Media
Online Media Daily, Laurie Sullivan - Friday, September 30, 2011
Brand marketers looking for alternative strategies to connect with consumers have beg ...
- Kindle Fire As Wal-Mart-Slayer?
Online Media Daily, Mark Walsh - Friday, September 30, 2011
Perhaps the most buzz about the Kindle Fire since its launch Wednesd ...
- Audi Accelerates Mobile Program With HTML5
Online Media Daily, Steve Smith - Friday, September 30, 2011
Audi's potential buyers and existing customers should be able to access t ...
- Q&A: Jeff Levick, Chief Advertising Officer, Spotify
Online Media Daily, Mark Walsh - Friday, September 30, 2011
Following up its U.S. launch in July, U.K.-based music streaming service Spoti ...
- Neiman Marcus Preps Foursquare Challenge
Marketing Daily, Tanya Gazdik - Thursday, September 29, 2011
Neiman Marcus will hide 15 Nancy Gonzalez clutches (which retail for abo ...
- Star Search: Burnett's Video Co. Joins Forces With Youtoo
MediaDailyNews, Wayne Friedman - Thursday, September 29, 2011
A new social media/TV network --- in partnership with TV reality produc ...
- Wallet Wars Loom As Major OEMS Support Isis
MoBlog, Steve Smith - Friday, September 30, 2011
Only weeks after Google launched its Google Wallet NFC-based m-payment technology in ...
- Mobile Apps' Prime Time Overlaps With TV
Online Media Daily, Mark Walsh - Thursday, September 29, 2011
For TV broadcasters, prime time is 7 p.m. to 11 p.m. ...
- Dreaming of An M-Christmas: M-Shopping May Soar This Holiday
Online Media Daily, Steve Smith - Thursday, September 29, 2011
Holiday shoppers may have limited spending capacity this year, but they wi ...
- AdBrite Taps Jivox Tools To Become More Social
Online Media Daily, Laurie Sullivan - Thursday, September 29, 2011
Social seems to be making its way into every medium across t ...
- Mobile Web Gets Better, But Slow Progress
Online Media Daily, Mark Walsh - Thursday, September 29, 2011
A 2009 report issued by the usability experts at Nielsen Norman Gro ...
- Free Google Wallet Will Convert Consumers On Bank Debit Card Charges
SearchBlog, Laurie Sullivan - Friday, September 30, 2011
Bank of America, the bank that continues to lose billions after acquiri ...
- The Cost Of Patents
Around the Net In Online Marketing, Gavin O'Malley - Thursday, September 29, 2011
Why all the recent fuss about patents? Well, along with stifling innovatio ...
- Justice Dept. Revisits Google/Motorola
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Thursday, September 29, 2011
The Justice Department is requesting more information about Google's proposed $12.5 billi ...
- Bravo's 'Top Chef' Digs Into the Food Snapping Habit
Mobile Insider, Steve Smith - Thursday, September 29, 2011
What exactly possesses us to take phone-cam images of our meals ...
- Amazon To Book $2 Billion In M-Commerce This Year
MoBlog, Steve Smith - Thursday, September 29, 2011
Years ago, Amazon was the first mobile storefront from which I actual ...
- MediaOcean Faces Threat From Across One, Mediabrands Taps Facilitate Digital For 'Digital Workflow'
Online Media Daily, Joe Mandese - Thursday, September 29, 2011
Even as Madison Avenue's big "back-office" media buying and paying processors Donov ...
- Race Heats: Amazon Launches $199 Kindle Fire
Online Media Daily, Mark Walsh - Wednesday, September 28, 2011
Amazon.com officially entered the tablet race Wednesday with the long-awaited launch ...
- Casale Partners With Turn To Enhance Publisher Reach
Online Media Daily, Gavin O'Malley - Thursday, September 29, 2011
Casale Media is expected to announce a partnership with demand-side platform Tur ...
- Hearst Distributes 300,000 Digital Editions Monthly
Online Media Daily, Steve Smith - Wednesday, September 28, 2011
Hearst touts its current success on the existing digital distribution platforms. T ...
- Automotive Ads On Mobile Gain Strong Following
Research Brief, Jack Loechner - Thursday, September 29, 2011
According to the Millennial Media Mobile Automotive Study, with comScore, Smartphones enab ...
- Facebook: We're All Mobile
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, September 28, 2011
Sorry to all you "social" supporters, but Facebook is positioning itself primari ...
- Against IPhone 5, Android Must Emphasize Speed
Marketing Daily, Aaron Baar - Tuesday, September 27, 2011
Now that it looks like the release of a new Apple iPho ...
- Autotrader's Mobile Strategy Reinvents Its Relationship With Readers
Mobile Insider, Steve Smith - Wednesday, September 28, 2011
At this week's OMMA Global show in New York, mobile was pret ...
- Mojiva: Mobile Devices Aid Holiday Shopping
Online Media Daily, - Tuesday, September 27, 2011
Mojiva, the mobile ad network, released data showing how mobile devices wi ...
- Apps Rule Mobile World, But HTML5 Spreading
Online Media Daily, Mark Walsh - Tuesday, September 27, 2011
Industry insiders say apps are still handily winning the battle against t ...
- Energizer Bunny Rocks Apple's IAd Network
Marketing Daily, Aaron Baar - Monday, September 26, 2011
"People's music tastes vary. But one thing we hope most people wi ...
- Verizon, NFL Partnership Continues, App Enhanced
Marketing Daily, Mark Walsh - Tuesday, September 27, 2011
As the second season for Verizon's NFL Mobile app gets underway, bo ...
- From Screaming Fans To Streaming Fans: A Portable Digital Music Revolution
MediaDailyNews, Jeffrey Sass - Tuesday, September 27, 2011
Internet radio (streaming music), like its terrestrial predecessor, is able to wea ...