- Facebook Upgrades Premium Ads, Extends Ads To Mobile Feed
Online Media Daily, Mark Walsh - Wednesday, February 29, 2012
At its first marketing conference, Facebook unveiled several new marketing initiatives, extendi ...
- PlayUp Partners With College Basketball Tourneys
Online Media Daily, Fern Siegel - Wednesday, February 29, 2012
PlayUp, the social network app for sports fans, socializers and gamers, h ...
- Virtual Goods Sales Hit $2.3 Billion In 2011
Online Media Daily, Mark Walsh - Wednesday, February 29, 2012
Paying for all those virtual tractors and fences on "FarmVille" adds u ...
- TabTimes Launches On Tablets
Online Media Daily, Erik Sass - Wednesday, February 29, 2012
With tablet computer sales growing by leaps and bounds, it was on ...
- Data Security Is Talk Of Mobile World Congress
Around the Net In OMD Europe, Nina Lentini - Tuesday, February 28, 2012
As the March 1 start date of Google's new security policy dra ...
- Google To Offer Cheaper Androids Within Year
Around the Net In OMD Europe, Nina Lentini - Tuesday, February 28, 2012
Speaking on Tuesday at the Mobile World Conference in Barcelona, Google C ...
- IAB's Minnium On New Mobile Standards
Marketing Daily, Karl Greenberg - Tuesday, February 28, 2012
Peter Minnium, leader of the program describes it as something of ...
- The Post-PC Era - Are We There Yet?
MediaDailyNews, Mike Bloxham - Wednesday, February 29, 2012
The history of media has shown us time and again that f ...
- Radio Stations Flock To Marketron Mobile Platform
MediaDailyNews, Erik Sass - Tuesday, February 28, 2012
Radio stations are eager to cash in on the rise of mobi ...
- inMobi: Mobile Users Spending More Time With Devices Than With TV
Mobile Marketing Daily, Steve Smith - Wednesday, February 29, 2012
A new global study of mobile media consumption from one of t ...
- Cost Of Marketing Apps Falls In January
Mobile Marketing Daily, Steve Smith - Wednesday, February 29, 2012
The cost of acquiring pyal app users plummeted to new lows ...
- Lexus Sponsors Reduced-Ad Leap Day
Mobile Marketing Daily, Steve Smith - Wednesday, February 29, 2012
Pandora listeners on this Feb. 29 "Leap Day" will hear fewer a ...
- Millennial Media Offers Self-Serve Mobile Ad Tools To Broaden The Base
MoBlog, Steve Smith - Wednesday, February 29, 2012
Taking on the conventional wisdom that flying mobile ad campaigns is sti ...
- Mobile Apps, Social Sites Are Key Search Tools For Local Business
Online Media Daily, Laurie Sullivan - Wednesday, February 29, 2012
Tablets and smartphones continue to influence local search and consumer buying habit ...
- We Are the Mobile One-Percenters
Online Media Daily, Matt Grebow - Wednesday, February 29, 2012
Somehow, despite the noise about the 'dawn of the mobile age,' advertise ...
- Digital Ad Execs: Trading Desks Emerge As Big Factor In 2012 Buys
Online Media Daily, Joe Mandese - Wednesday, February 29, 2012
Agency trading desks are emerging as an important new factor in t ...
- Smartphones Don't Outpace Feature Phone Preferences
Online Media Daily, Mark Walsh - Tuesday, February 28, 2012
Smartphones are on the rise, but don't count out feature phones. That ...
- Twitter Expands Ad Options In Mobile
Online Media Daily, Mark Walsh - Tuesday, February 28, 2012
Twitter said Tuesday it will expand its mobile advertising options in connecti ...
- Push Against AT&T Throttling On Change.org
Raw, Mark Walsh - Wednesday, February 29, 2012
A recent campaign on Change.org protesting working conditions at Apple’s China-based factori ...
- Advertisers Should Monetize Mobile Search Before Content
Search & Performance Insider, Ben Russo - Wednesday, February 29, 2012
eMarketer recently released a ra-ra forecast for the advertising technology industry: t ...
- Nokia Fails To Deliver On Windows Phone Promise
Around the Net In OMD Europe, Nina Lentini - Tuesday, February 28, 2012
Ahead of the Mobile World Congress in Barcelona, analysts were expecting Nok ...
- Vodafone Germany Foresees Android Phone Price Drop
Around the Net In OMD Europe, Nina Lentini - Tuesday, February 28, 2012
Speaking to Financial Times Deutschland, Friedrich Joussen, CEO of Vodafone Germany, predic ...
- Businesses Embrace Mobile Tech At Unprecedented Rate
Around the Net In OMD Europe, Nina Lentini - Tuesday, February 28, 2012
Frustrations around the cost, complexity, management and timescale of mobile projects a ...
- Mobile App Takes On Gift Cards
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, February 28, 2012
Hoping to upend the business of pre-paid gift cards, a new mobi ...
- iPad Ver. 3 Vs. Tablet Advertising Ver. 1
Mobile Insider, Steve Smith - Tuesday, February 28, 2012
As we approach the expected launch of an iPad 3 next wee ...
- QR Explosion: Retail And Tech Lead Among 2,300 Mobile Code Advertisers in 2011
Mobile Marketing Daily, Steve Smith - Tuesday, February 28, 2012
Six percent of print ads in the final months of 2011 carri ...
- Shipping Included? AT&T To Let Apps Pick Up The Data Tab
MoBlog, Steve Smith - Tuesday, February 28, 2012
AT&T's latest plan to revive its brand image among consumers? Let's ha ...
- Ecommerce To Hit $327B By 2016
Online Media Daily, Gavin O'Malley - Monday, February 27, 2012
By 2016, nearly 10% of consumer spending will be done online, accordi ...
- M-Commerce Spend To Average $575
Online Media Daily, Mark Walsh - Monday, February 27, 2012
Recent research from IBM suggests m-commerce activity is on the upswing, wi ...
- IAB Debuts 5 Mobile Ad Units
Online Media Daily, Mark Walsh - Monday, February 27, 2012
The Interactive Advertising Bureau today unveiled five new mobile display ad forma ...