- Benjamin Moore Expands Marketing Palette
Marketing Daily, Aaron Baar - Friday, May 30, 2014
Taking a cue from the mobile game "Blendoko," where users align color ...
- Aaron's Ramps Up Store Redesign, New Ads
Marketing Daily, Karl Greenberg - Friday, May 30, 2014
Lease-to-own home goods retailer Aaron's is touting its payment options for poor-cred ...
- App Marketing Costs Rise in April
Mobile Marketing Daily, Mark Walsh - Friday, May 30, 2014
App marketing costs rose in April after a two-month decline as mobi ...
- Carrier IQ Seeks To Pause Privacy Lawsuit
Online Media Daily, Wendy Davis - Friday, May 30, 2014
Software developer Carrier IQ and a group of mobile phone manufacturers a ...
- Foursquare Loses Cohen As COO, Glueck Takes On Role
Social Media & Marketing Daily, Gavin O'Malley - Friday, May 30, 2014
On the heels of a major reorganization, Foursquare is losing its chi ...
- Localytics Moves To Boston's Financial District, Looks To Hire 40 Workers
Around the Net In MAD Boston, Val Brickates Kennedy - Friday, May 30, 2014
Mobile app firm Localytics has moved its headquarters to Boston's Financial Distric ...
- Twitter's Crashlytics Launches New Mobile App Tool
Around the Net In MAD Boston, Val Brickates Kennedy - Friday, May 30, 2014
Boston-based Twitter unit Crashlytics has launched a new mobile app development too ...
- Laura Ashley, Waitrose And Argos Roll Out PowaTag Mobile Commerce
Around the Net In MAD London, Sean Hargrave - Friday, May 30, 2014
Mobile technology that allows consumers to buy directly from television, print a ...
- Mullen, SapientNitro, Applause Win Big At Annual MITX Awards
Bay State Blog, Val Brickates Kennedy - Friday, May 30, 2014
Mullen, SapientNitro and Applause were the big winners at the 18th annu ...
- Boost Mobile Launches 'Spokesbattle'
Marketing Daily, Aaron Baar - Thursday, May 29, 2014
"Boost wants to be top of mind with consumers, and this wi ...
- Hidden Valley Offers Meal, Activity Ideas Via Mobile
Marketing Daily, Karlene Lukovitz - Thursday, May 29, 2014
The idea is to help families make "crunch time" -- the bu ...
- 'Integrated' Campaigns Fall Short
Marketing Daily, Tanya Gazdik - Thursday, May 29, 2014
Most advertisers running "integrated" cross-platform campaigns are wasting their money, according ...
- IDC Lowers Tablet Forecast Amid Phablet Gains
Mobile Marketing Daily, Mark Walsh - Thursday, May 29, 2014
Because of a far steeper decline than expected in demand in t ...
- PCH Launches Mobile Ad Optimization Service
Mobile Marketing Daily, Laurie Sullivan - Thursday, May 29, 2014
Publishers Clearing House will release a mobile-ad optimization service on the Liqu ...
- UK Agency Somo Teams With Medialets
Mobile Marketing Daily, Mark Walsh - Friday, May 30, 2014
London-based mobile marketing agency Somo has signed a deal with Medialets ...
- Mobile Shoppers & the Retail Supply Chain
MobileShopTalk, Chuck Martin - Friday, May 30, 2014
It's no secret to many retailers that mobile is transforming the shoppi ...
- With Beats Deal, Apple To Share Brand Spotlight
MoBlog, Mark Walsh - Friday, May 30, 2014
Since word of Apple's $3 billion acquisition of Beats Electronics broke sever ...
- Adelphic Mobile Taps IXI For Financial Data For Targeting
Real-Time Daily, Tyler Loechner - Thursday, May 29, 2014
Data provider IXI Services on Thursday announced it has partnered with Adelph ...
- InMobi Partners With Rubicon To Launch Mobile Native Ad Exchange
Real-Time Daily, Tyler Loechner - Thursday, May 29, 2014
Mobile ad network InMobi on Thursday announced it has launched a programmat ...
- The Breakdown Of Mobile Programmatic Buying
RTBlog, Tyler Loechner - Friday, May 30, 2014
Over half (57%) of advertisers are buying mobile ads via programmatic, wi ...
- Mobile Ad Tech SessionM Partners With Japanese E-Commerce Site Rakuten
Around the Net In MAD Boston, Val Brickates Kennedy - Thursday, May 29, 2014
Mobile ad tech firm SessionM is partnering with popular Japanese e-commerce si ...
- App Annie Acquires Rival Distimo
Mobile Marketing Daily, Mark Walsh - Wednesday, May 28, 2014
App Annie on Wednesday announced its acquisition of rival app analytics servi ...
- Meeker Report Spotlights Mobile Growth
Mobile Marketing Daily, Mark Walsh - Wednesday, May 28, 2014
The Meeker Internet report estimates that mobile accounts for 20% of ti ...
- Uber Catching A Ride On AT&T Phones
Mobile Marketing Daily, Mark Walsh - Wednesday, May 28, 2014
Popular ride-sharing service Uber on Wednesday announced a deal with AT&T th ...
- Samsung Tries To Preempt Apple With Open Mobile Health Platform
Mobile Marketing Daily, Steve Smith - Thursday, May 29, 2014
Samsung is moving aggressively into the personal health monitoring space, launching ...
- Mobile Shopping & the Impulse Purchase
MobileShopTalk, Chuck Martin - Thursday, May 29, 2014
While mobile consumers use their phones throughout the shopping process, some m ...
- My Toon And Me: Real-Time Messaging Avatars Let You Play With Your 'Self'
MoBlog, Steve Smith - Thursday, May 29, 2014
A cool avatar rendering technology lets my virtual self be both mo ...
- NativeX Unveils Native Ad Exchange For Mobile Games
Real-Time Daily, Tyler Loechner - Wednesday, May 28, 2014
The legitimacy of a marriage between native and programmatic has been ...
- British Sites Lagging Behind U.S. On Native Advertising Opportunities
Around the Net In MAD London, Sean Hargrave - Wednesday, May 28, 2014
Nearly all American sites -- 96% -- offer space for branded conte ...
- Electronics Industry Increases Online Advertising Investments
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 28, 2014
Some 33% of the industry’s digital ad spending will go toward mobi ...