MediaPost Publications

Tag results for "mpomma" for July 2013

RTB's 23/77 Rule (Of Thumb)
Real-Time Daily, Joe Mandese - Thursday, July 25, 2013
On average, the top 1,000 brands are buying 23% of their onli ...
Lenovo: Tech Perfection Takes Time
Show Daily, Laurie Sullivan - Thursday, July 25, 2013
Don't underestimate the power of technology in the long term, according ...
RTB Finds The Audience Faster
Show Daily, Laurie Sullivan - Thursday, July 25, 2013
Interesting: Sarah Bachman, Director, Mobile Strategy, Horizon Media, said during OMMA R ...
Efficiencies Will Happen In RTB First
Show Daily, Tyler Loechner - Wednesday, July 24, 2013
Speaking at OMMA DDM in LA today, Andy Terentjev, senior director, comScor ...
Data Creates The Resolution
Show Daily, Laurie Sullivan - Wednesday, July 24, 2013
Excellent analogy at OMMA Data Driven Marketing: Each piece of data ad ...
"Premium": Bad Word For Display Advertising?
Show Daily, Wayne Friedman - Tuesday, July 23, 2013
Is "premium" a bad word these days for digital display? Maybe. Ad ...
Where Is The Scarcity In "Premium" Display?
Show Daily, Wayne Friedman - Tuesday, July 23, 2013
How can you have "premium” display when there is an unlimited amou ...