• by Laurie Sullivan , Staff Writer @lauriesullivan, July 25, 2013

Interesting: Sarah Bachman, Director, Mobile Strategy, Horizon Media, said during OMMA RTB in L.A. that real time networks networks find the audience and produce results in two days, whereas ad networks typically take much longer. Gaining efficiencies quickly in short campaigns is great, but does the promise of efficiencies often means spending more and getting less?