- The Power And Importance Of Inclusive Storytelling
Marketing Insider, Margaret Molloy - Wednesday, November 24, 2021
Balancing authenticity and action is difficult. One tip: Know that identity ...
- Cultural Connections Drive Many Entertainment Choices
MAD, Nancy Tellet - Tuesday, November 16, 2021
Just as Netflix utilizes "authentic storytelling... grounded in the local culture," ...
- Young Adult Hispanics: Reframed Mindset For Coveted Cohort
Marketing Insider, Manu Gabaldon - Thursday, November 4, 2021
A host of social, economic and health issues have revamped the minds ...
- The Power And Importance Of Inclusive Storytelling
Marketing Insider, Margaret Molloy - Tuesday, October 12, 2021
Balancing authenticity and action is difficult. One tip: Know that identity ...
- Hispanics Continue To Break The Mold With Census Answers
Marketing Insider, Karla Fernandez Parker - Thursday, October 7, 2021
For example, more than 20 million Hispanics identified with more than o ...
- Is Your Marketing Leveraging The Changing Hispanic Demographic?
Marketing Insider, Karla Fernandez Parker - Wednesday, September 29, 2021
The first key takeaway from the 2020 Census shows Hispanics are havi ...
- Bonobos CEO: Leading with Instinct & Positivity
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 22, 2021
"I was told by someone I was working with that I h ...
- LinkedIn Tells Advertisers It Will Fold Stories As It Prepares To Launch Something New
Search & Performance Insider, Laurie Sullivan - Tuesday, August 31, 2021
LinkedIn on Tuesday told advertisers it plans to shutter Stories, which t ...
- Zeta Offers Advanced Multicultural Audience Targeting, With 78M U.S. Adult Consumers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 30, 2021
Zeta improves on targeting by providing brands with a cohesive view ...
- Aflac College Football Effort Features Coaches Nick Saban, Deion Sanders
Marketing Daily, Tanya Gazdik - Wednesday, August 25, 2021
Aflac aims to call attention to the gap in resources for HBCU ...
- Lives Of Native-American Teens Are Hopelessly Sad In 'Reservation Dogs'
TVBlog, Adam Buckman - Monday, August 9, 2021
It is the first scripted TV show of its kind to foc ...
- 4 Fresh Ideas to Embrace Inclusivity In Your Marketing Efforts
Marketing Insider, Caitlin Watkins - Tuesday, June 15, 2021
For example, celebrate Black and LGTBQIA+ pioneers in marketing materials. ...
- Multicultural Representation In Automotive Advertising
The MediaPost Cases, Lisa Singer - Tuesday, June 1, 2021
To ensure accurate portrayals of women and girls, the Ford Motor Compa ...
- Keeping it Real: Connecting Authentically with Multicultural Consumers
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
Cadillac skews more heavy to multicultural buyers than other brands, so ...
- Disney Upfront Touts Multicultural Buys, Addressable Inventory, Automated Ad Platforms
Television News Daily, Wayne Friedman - Wednesday, May 19, 2021
Walt Disney is encouraging marketers to make commitments for multicultural content ...
- What Advertisers Get Wrong When Marketing To Asian-Americans
MAD, Larissa Faw - Monday, May 17, 2021
While multiculturalism remains a hot topic within Adland, particularly with Black a ...
- Not All Latinx Are The Same: Embrace Diversity Within This Community
Marketing Insider, Marina Filippelli - Wednesday, May 5, 2021
For one, most of us don't define ourselves as Latinx or Hispanic ...
- Marketing Personas Miss The Mark On Cultural Context
Marketing Insider, Mario Carrasco - Tuesday, April 27, 2021
Reimaging marketing personas through a cultural lens ensures the inclusion of contextu ...
- Gallegos United, Crossmedia Launch Multicultural Media Shop
MAD, Larissa Faw - Wednesday, April 7, 2021
It will operate under the joint leadership of John Gallegos, founder a ...
- Why Brands Need To Do More When Marketing To Hispanics
Marketing Insider, Isabel Rafferty - Thursday, March 25, 2021
Brands have to think about the entire process, from companies that wi ...
- H Code Forms Exclusive Partnership With Grupo Vocento
MAD, Larissa Faw - Monday, March 22, 2021
Under the agreement H Code will represent 100% of Grupo Vocento's invento ...
- Mediabrands, Magna Host 'The Equity Upfront'
Mediapsssst, Richard Whitman - Tuesday, March 16, 2021
The event, running throughout this week, is designed to raise visibility f ...
- Avoid Brand Breakups With The Multicultural Majority
MAD, Nancy Tellet - Friday, March 12, 2021
It is time to do away with Non-Hispanic-White-dominant marketing practices often shroud ...
- Marketing Edge Leads Ad Industry To Create Diversity In Educational Programs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 12, 2021
Marketing Edge has partnered with three organizations that will help the marketi ...
- Mediahub To Host 'Diversity-Owned' Media Day
MediaDailyNews, Joe Mandese - Wednesday, March 10, 2021
Citing the need to close the gap between the share of ...
- Ford Targets Diverse Audiences For F-150
Marketing Daily - Top of the News, Tanya Gazdik - Monday, March 1, 2021
Recent Ford efforts aimed at Black and Hispanic audiences had subtle pandem ...
- When Talking About Gen Z, You Must Talk Culture
MAD, Nancy Tellet - Thursday, February 18, 2021
Gen Zers under the age of 17 form America's first multicultural majori ...
- Agencies, Brands Celebrate Black History Month
MAD, Larissa Faw - Friday, February 5, 2021
BBDO Worldwide is leveraging technology to replace controversial monuments across the U. ...
- Does Multicultural Inauguration Signify Changes To Come?
Marketing Insider, Lee Vann - Wednesday, February 3, 2021
Let's hope so. Corporate America has been slow to incorporate multicultural market ...
- Campbell Ewald Spins Off Hispanic Operation
MAD, Larissa Faw - Monday, January 4, 2021
The agency, sociedAD, will be overseen by Jorge Moya and Carla Tr ...