- Campbell Ewald Spins Off Hispanic Operation
MAD, Larissa Faw - Monday, January 4, 2021
The agency, sociedAD, will be overseen by Jorge Moya and Carla Tr ...
- Marketing To Asian Identity, Not Assumptions
Marketing Insider, Mario Carrasco - Friday, December 25, 2020
What name -- Asian American? Asian? Country of origin? -- do Asia ...
- 'Atlantic' To Launch 'Inheritance' Project In 2021 On Black American History
Publishers Daily, Sara Guaglione - Monday, December 28, 2020
The magazine calls the effort "the most ambitious journalism and technology ventur ...
- Fewer Blacks, Asians, Identify With Being American
Marketing Insider, Mario Carrasco - Monday, November 9, 2020
We asked respondents to rate a series of statements regarding their Americ ...
- 'BuzzFeed' Reports Improvements In Diversity, Equity
Publishers Daily, Sara Guaglione - Wednesday, October 21, 2020
Some 37.5% of BuzzFeed's employees identify as a race/ethnicity other than Whit ...
- NowThis Announces Event Franchise, Group Nine Hires GM, Multicultural Brand Partnerships
Publishers Daily, Sara Guaglione - Monday, October 12, 2020
The first NowThis Next event will be hosted in partnership with Vit ...
- Marketing To Asian Identity, Not Assumptions
Marketing Insider, Mario Carrasco - Monday, October 5, 2020
What name -- Asian American? Asian? Country of origin? -- do Asia ...
- Target Brings Hispanic Biculturalism To Life
Marketing Daily - Top of the News, Sarah Mahoney - Friday, October 2, 2020
The retailer is highlighting products made for this market, including Honey Ba ...
- Your Cultural Biases Can Impact Research Design
Marketing Insider, Mario Carrasco - Monday, September 14, 2020
The hard truth is that we are human, and our cultural bias ...
- IPG Mediabrands Names Global Chief Culture Officer: New Position Overseeing Diversity
MediaDailyNews, Joe Mandese - Wednesday, September 9, 2020
IPG Mediabrands this morning named Hermon Ghermay its first-ever Global Chief Cultu ...
- Microsoft Advertising Premieres 'The Download' Video Series
Search & Performance Insider, Laurie Sullivan - Tuesday, September 8, 2020
"Good is the New Cool" author Afdhel Aziz said pressure on compani ...
- The One Club Restores Original Name For Its Upcoming Multicultural Conference
MAD, Larissa Faw - Monday, August 10, 2020
Acknowledging the industry's lack of progress on the D&I front, The O ...
- GWI Expands Multicultural Reach With Publicis Media, Adds Gender ID, 'Flexitarianism,' Other Segments
MediaDailyNews, Joe Mandese - Wednesday, July 15, 2020
GlobalWebIndex this morning unveiled a new "mobile-first" panel enabling it to surv ...
- GroupM Launches Multicultural Marketplace
MAD, Steve McClellan - Monday, July 6, 2020
This new marketplace expands and scales existing company efforts in support ...
- Havas Media Group Launches Multicultural Marketplace
MAD, Steve McClellan - Monday, July 6, 2020
The rollout will begin in the US and Michelin and Moen wi ...
- Marketers, Agencies Say It's Time Campaigns Go Multilingual, Multicultural
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 19, 2020
Brands need to ensure they have the Spanish-language content and landing pa ...
- ANA, AIMM Call For 'Sweeping Changes' To Accelerate Ad Industry Diversity
MediaDailyNews, Joe Mandese - Tuesday, June 9, 2020
Acknowledging that its efforts have yielded only "limited progress," the Association ...
- Spikes In Content Consumption Are Big Wins For Brands
MAD, Gonzalo Del Fa - Wednesday, May 20, 2020
Despite this huge uptick in consumption, Spanish-language COVID-19 creative grossly lags behi ...
- How Brands Can Help Those Suffering Most From Pandemic
Marketing Insider, Karla Fernandez Parker - Monday, April 27, 2020
How marketers react to realities of unequal COVID-19 suffering will have long-lasti ...
- Most Important Skill Set for Agencies During COVID-19 Pandemic: Cultural IQ
MAD, Gonzalo Del Fa - Tuesday, April 21, 2020
Cultural IQ has never been more important. Here are three marketing tren ...
- Why Representation Matters Now
Marketing Daily, Juan De Anda - Tuesday, April 21, 2020
"More than half of the nation's children are expected to be pa ...
- Cultural Relevance In Marketing Now More Important Than Ever
Marketing Insider, Mario Carrasco - Thursday, April 16, 2020
Our cultural background shapes our individual responses. And we see that he ...
- Q&A: The Importance Of Brands Connecting Culturally
MediaPost Connect, Nina Lentini - Friday, April 3, 2020
We've been talking with some of the folks who had planned ...
- Education Alone Can't Close The Racial Wage Gap
Marketing Insider, Roy Eduardo Kokoyachuk - Friday, March 20, 2020
How can marketers address the problem? Hispanics and African Americans earn le ...
- SampleCon 2020 Highlights Importance Of Multicultural Sample
Marketing Insider, Mario Carrasco - Wednesday, February 19, 2020
New census projections indicate that for youth under 18 -- the post-millenni ...
- Startup Upstreamers Wins EAR Tequila AOR
MAD, Larissa Faw - Wednesday, February 12, 2020
The recently formed multicultural shop won the business without a formal revie ...
- Super Bowl LIV Illustrates Imperative For Multicultural Brand Strategies
MAD, Stephen Paez - Friday, February 7, 2020
This Super Bowl, we saw the openly gay female coach in t ...
- 'The New Yorker,' CBS News Stir Racial Controversy
Publishing Insider, - Thursday, January 2, 2020
The mistakes fueled criticism that the news media insufficiently represents a mo ...
- Google Explores How Language Plays A Role In Search, Attribution, Shopping
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 23, 2019
Spanish-language search queries for goods and services grew 55% in 2019 compar ...
- The End Of Multicultural Marketing?
Marketing Insider, Jose Villa - Monday, December 23, 2019
It has become a central battleground for the cultural wars in t ...