- Denny's Native Campaign Yields High Engagement
Marketing Daily, Karlene Lukovitz - Wednesday, October 30, 2013
The "Build Your Own Pancakes Challenge" employed videos and trivia to dri ...
- Native Ad Formats vs. Exchange Ready Media
Online Media Daily, Bill Guild - Thursday, October 31, 2013
Both native and programmatic have their benefits and both have a pla ...
- Native, RTB Set To Converge?
Around the Net in Real-Time, Tyler Loechner - Monday, October 28, 2013
An article published on Advertising Age this morning says that real-time biddi ...
- CAPTCHA As Native Advertising
SearchBlog, Laurie Sullivan - Monday, October 28, 2013
A new form of native advertising has become available to search engi ...
- Publishers: Native Ads Should Look Like Editorial
Around the Net In Media, Phyllis Fine - Thursday, October 24, 2013
Hear the clash of church vs. state! Last week, "the American Socie ...
- Clear Channel Names Spengler Head of Content Marketing
MediaDailyNews, Erik Sass - Monday, October 21, 2013
Clear Channel Media and Entertainment, previously known as Clear Channel Radio, ...
- AP To Launch Native Ads Next Year
Around the Net In Media, Phyllis Fine - Monday, October 21, 2013
The Associated Press will start native advertising in early 2014, introducing "sponsor ...
- ASME Updates Guidelines, Releases Native Ad Rules
MediaDailyNews, Erik Sass - Friday, October 18, 2013
The American Society of Magazine Editors has released an updated version ...
- 'Bazaar' To Unveil New Website, Branded Content Feature
Around the Net In Media, Phyllis Fine - Tuesday, October 15, 2013
Harper's Bazaar will unveil its new daily editorial/branded content feature, #TheList, when i ...
- Is Marissa Mayer's Gambit to Turn Around Yahoo Working?
Around the Net in Video, P.J. Bednarski - Monday, October 14, 2013
Look at Yahoo pages today and they look pretty lifeless and roboti ...
- Airpush Acquires Hubbl, Creates Native Mobile Ad Platform
Online Media Daily, Gavin O'Malley - Friday, October 11, 2013
Checking off the hottest boxes in marketing today, mobile ad platform Airpu ...
- Online Video Is Not Marketing's Silver Bullet, Says an Aussie Content Exec
Around the Net in Video, P.J. Bednarski - Thursday, October 10, 2013
Richard Parker, head of strategy for content marketing agency Edge says markete ...
- BuzzFeed's Anburajan: Amazing Content With Real-Time Data is Game-Changer
Programmatic Insider, Skip Brand - Wednesday, October 9, 2013
I've always been an outspoken advocate for scalable native as the be ...
- Ad Dollars Haven't Followed Yahoo's Mobile Moves
Online Media Daily, Mark Walsh - Tuesday, October 1, 2013
Agency executives welcome Yahoo's efforts to the growing dominance of Google a ...
- TMN Launches Native Ad Offering, Editorial Staff To Guide Ad Content
Real-Time Daily, Tyler Loechner - Tuesday, October 1, 2013
TechMedia Network, a network of tech and science Web sites with ...