- Catch NY Forms Business Innovation Group
MAD, Steve McClellan - Wednesday, February 19, 2014
The New York-based agency has hired former Initiative and Avanade technologists ...
- Fiat's 2014 Abarth Hits The Track In Major Markets
Marketing Daily, Karl Greenberg - Wednesday, February 19, 2014
Says Matt Davis, head of Fiat brand product marketing, "we choose trac ...
- Honda And Smart Sing Love Songs For V-Day
Marketing Daily, Karl Greenberg - Monday, February 17, 2014
Crooners and Instagram love songs are part of social campaigns that Sma ...
- BelVita Uses 3D Printing For Campaign Trophies
Marketing Daily, Karlene Lukovitz - Friday, February 14, 2014
Mondelez International's brand is running a campaign that celebrates "morning wins" throu ...
- Yoplait Greek Opts For Taste-Off Strategy
Marketing Daily, Karlene Lukovitz - Thursday, February 13, 2014
Instead of trying to go head-to-head in the Super Bowl arena, Gener ...
- Aerva Invites People To 'Share Your Luv' In Times Square
Marketing Daily, Nina Lentini - Wednesday, February 12, 2014
It's not often we think of marketing technology software platform vendors ...
- HTC, Aerva Turn Times Square Into Social Platform
MediaDailyNews, Erik Sass - Tuesday, February 11, 2014
HTC tapped agency Omnicom and ad tech specialist Aerva to create ...
- Lexus Goes Native With Thrillist
Marketing Daily, Karl Greenberg - Wednesday, February 5, 2014
The campaign, launching this week, involves an interactive "ignition" button on Thrilli ...
- GoGo SqueeZ Launches First National Media Program
Marketing Daily, Karlene Lukovitz - Wednesday, February 5, 2014
The brand campaign includes 30- and 15-second TV spots airing on networ ...
- RAPP UK's Rik Haslam Jumps Pond To Head NY Creative Efforts
MAD, Larissa Faw - Monday, February 3, 2014
Haslam replaces Wayne and Kim Pick, the husband-and-wife team that has overse ...
- AT&T Hails Olympians Through New App
Marketing Daily, Aaron Baar - Monday, February 3, 2014
Via the new app, dedicated digital site and video booths at even ...