• by Nina Lentini  @Nina_Lentini, February 12, 2014

But Cambridge, Mass.-based Aerva is putting its heart on its sleeve this Valentine’s Day -- and your photos on a billboard in New York’s Times Square in a bid to “Share Your Luv.”

The Pic2Screen campaign will also give participants a chance to hold onto their luv with a digital keepsake photo of their Big Apple appearance.

Using a mobile device, individuals can include a short caption in a tweet (@AervaNYC) or email (nyc@aerva.com). Approved photos will go up on the Clear Channel Spectacolor billboard.

A link to the photo, taken from high above Times Square, will be returned to “as a testament to your love,” the company says in a release. It can be shared on social networks or downloaded directly through various one-touch sharing icons.

A Keepsake Gallery on Aerva’s Web site will display all submitted images and allow people to vote for the best image on the “Wall of Love.”