- Take Your Sponsorship And Shove It
Video Insider, Eric Korsh - Monday, May 19, 2014
I came away from the Digital Content NewFronts thinking that digital med ...
- Hulu Nabs Netflix Exec To Lead Marketing Blitz
Online Video Daily, Gavin O'Malley - Tuesday, May 13, 2014
During a recent NewFront event, Hulu promised to triple its content marketi ...
- Why This Year's NewFronts Really Mattered
Video Insider, - Friday, May 9, 2014
No longer just a diversion or a novelty act, online video ...
- Back To The Future Again: IAB Compares Digital Ad Market To Cable In 1982
Around the Net in Video, P.J. Bednarski - Thursday, May 8, 2014
Randall Rothenberg, president and chief executive Interactive Advertising Bureau, says for digit ...
- Buyers Predict End To Upfront 'Scarcity:' Cite 'Overwhelming' Supply, Shift To Audience-Buying
MediaDailyNews, Luke Paul Mandese - Thursday, May 8, 2014
The rapid expansion of supply, data and the ability to target audienc ...
- Who Is Going To Watch All That Video?!
Online Video Daily, Barry Lowenthal - Wednesday, May 7, 2014
According to the media research, video consumption is up and time spe ...
- Vevo Goes Native With Mirriad And Twitter
Online Video Daily, Gavin O'Malley - Monday, May 5, 2014
Vevo is tapping the native ad specialists at Mirriad to mix bra ...
- 'WSJ' Pushes Real-Time Marketing, Debuts New Digital Video Mag
MediaDailyNews, Gavin O'Malley - Friday, May 2, 2014
The publisher's pitch to media buyers during its NewFront presentation highlighted WSJ ...
- PBS Digital Is Looking For A Few Good Partnerships
VidBlog, P.J. Bednarski - Monday, May 5, 2014
At its NewFronts presentation, PBS Digital made it crystal clear it ca ...
- Vice Maintains Bad Boy Image At NewFronts
Around the Net in Video, P.J. Bednarski - Sunday, May 4, 2014
It's become a rousing success with its edgy content and at i ...
- Digitas/LBi Brings BuzzFeed In-House, Gains Access To Epic Digital
MediaDailyNews, Gavin O'Malley - Thursday, May 1, 2014
Betting on branded "listicles," themed questionnaires and similarly shareable native ad format ...
- What Bethany Mota Means To The NewFronts
Around the Net in Video, P.J. Bednarski - Thursday, May 1, 2014
"Perhaps the real future of online video is about developing the rig ...
- Too Much Of An Awesome Thing: YouTube's 'Preferred' Gives Advertisers A Top Shelf
VidBlog, P.J. Bednarski - Thursday, May 1, 2014
How do you solve a problem like massive popularity and an ov ...