- IAB Releases LEAN Roadmap
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 29, 2016
Taking a queue from lean manufacturing principals, the Interactive Advertising Bureau h ...
- Google Rolls Out Two Ad Types For AdSense On Mobile
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 29, 2016
Google has introduces two ad types for mobile AdSense publishers. The forma ...
- 'New York' Launches 'Select All' Tech Vertical Online, Social Media
Publishers Daily, Sara Guaglione - Thursday, April 28, 2016
The new tech vertical will analyze social media trends, gadgets, new technologi ...
- New York Media Appoints Pamela Wasserstein As CEO
Publishers Daily, Sara Guaglione - Thursday, April 28, 2016
Pamela Wasserstein is replacing Anup Bagaria as CEO of New York Medi ...
- Ad Blocking Not Being Taken Seriously Enough By Marketers, Says Diageo
Around the Net In MAD London, Sean Hargrave - Thursday, April 28, 2016
Ad blocking is not just a publisher issue, according to head ...
- Daily Beast Creates Red Label, Lifestyle Content Targets Affluent Millennials
Publishers Daily, Sara Guaglione - Tuesday, April 26, 2016
The initiative will be led by a new team of four seni ...
- The Future Of Video Ads Starts Today!
Publishing Insider, Paolo Gaudiano - Tuesday, April 26, 2016
A few months ago I wrote a post in which I argu ...
- Is Creative Planning Too Subjective and Labor Intensive?
Real-Time Daily, Omari Matthew - Wednesday, April 27, 2016
Also on the Beyond Blocking panel, Alan Pafenbach, Creative Director, SapientNitro argues that publishe ...
- Thrillist Bows Branded Videos For Toyota
The Daily Blog, Erik Sass - Wednesday, April 27, 2016
Men's lifestyle publisher Thrillist is plunging into branded video with a n ...
- Medium Raises $50M, Morphs Into Publishing Platform
Publishers Daily, Sara Guaglione - Friday, April 22, 2016
Medium seems to be undergoing a transformation from blogging platform to publishi ...
- Billboard Taps Spotify As Exclusive Streaming Partner
Mobile Marketing Daily, Ben Frederick - Thursday, April 21, 2016
Music streaming service Spotify was tapped by Billboard magazine to be t ...
- Swiftype CEO Posits How Publishers Can Best Use Technology
Publishers Daily, Sara Guaglione - Thursday, April 21, 2016
Riley, the CEO and cofounder of Swiftype, says publishers can use the ...
- Why The Ad-Supported Model Will Destroy Online Publishing
Publishing Insider, Paolo Gaudiano - Friday, April 22, 2016
The online publishing industry is in a state of major turmoil; t ...
- Tribune Publishing Tests Paid Comment Sections
Around the Net In Publishing, Gavin O'Malley - Thursday, April 21, 2016
Tribune Publishing is testing some software from SolidOpinion.com, which monetizes the comme ...
- Publishers Want Ad Networks To Improve Payments
Publishers Daily, Sara Guaglione - Wednesday, April 20, 2016
"Ad Networks Publisher Satisfaction Survey" polled over 250 publishers and site owne ...
- Taboola's Full Page Personalization Tool Offers Customized On-Site Experience
Real-Time Daily, Tobi Elkin - Thursday, April 21, 2016
Taboola on Thursday said it has implemented its Full Page Personalization technolo ...
- Google News Boosts AMP Content For Mobile
The Daily Blog, Erik Sass - Thursday, April 21, 2016
Google will begin highlighting content published with Accelerated Mobile Pages, or AM ...
- Forget Privacy Concerns -- Block The Blockers And They'll Soon Come Back
London Blog, Sean Hargrave - Wednesday, April 20, 2016
As eMarketer predicts, one in four will be blocking next year. It ...
- Sovrn Completes Acquisition of U.K.-Based OnScroll, Enables European Expansion
Real-Time Daily, Tobi Elkin - Wednesday, April 20, 2016
Sovrn on Wednesday said it completed its acquisition of U.K.based OnScroll, whi ...
- Compensation Choice: A Better Way To Stop Ad Blocking
RTBlog, Tobi Elkin - Wednesday, April 20, 2016
According to an Accenture study that broke in Real-Time Daily earlier th ...
- Verizon, Hearst Buy Complex Media
Around the Net In Social Media & Marketing, Gavin O'Malley - Tuesday, April 19, 2016
Verizon and Hearst are buying Complex Media, each take half of t ...
- RebelMouse Bows Rebel Discovery
The Social Graf, Erik Sass - Monday, April 18, 2016
Publishing platform RebelMouse launched a full suite of tools for publishers a ...
- UC Davis Sought To Scrub Pepper-Spray Posts
Around The Net in Daily Online Examiner, Wendy Davis - Thursday, April 14, 2016
UC Davis paid outside consultants at least $175,000 to remove negative onli ...
- Google Tests Exchange Bidding In DoubleClick For Publishers, With Eye On Mobile
Publishers Daily, Laurie Sullivan - Wednesday, April 13, 2016
Google has begun testing exchange bidding in DoubleClick for Publishers, allowing oth ...
- Of Wolves And Sheep
Publishing Insider, Paolo Gaudiano - Thursday, April 14, 2016
In a recent post, I jokingly referred to consumers, publishers and advertise ...
- How Publishers Are Using Facebook Live
Around the Net In Media, Gavin O'Malley - Wednesday, April 13, 2016
Nieman Lab considers how publishers from Buzzfeed to BBC News are incorporati ...
- New Ad Units Will Empower Publishers To Block The Blockers
London Blog, Sean Hargrave - Wednesday, April 13, 2016
A new mobile unit gives impact but doesn't cover content so publishe ...
- Media, Investors Scrutinize 'BuzzFeed'
The Daily Blog, Erik Sass - Wednesday, April 13, 2016
Digital publishing powerhouse BuzzFeed is coming under renewed attention from investors a ...
- Anonymous Feed-ing Frenzy
TV Everywhere, J. Max Robins - Wednesday, April 13, 2016
Yesterday a most damning, yet in my opinion poorly sourced, story appear ...
- Altitude Digital Raises $17.5M, Launches New Ad Platform For Publishers
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 12, 2016
Altitude Digital will pump $20 million into its newly launched Arena platfo ...