- NewsBeat Social President Redefines Online Publishing Model
Publishers Daily, Sara Guaglione - Friday, July 29, 2016
Geoff Campbell doesn't believe in the business model of publishers past. Instea ...
- 'Economist' Utilizes New Tech To Up Engagement Stats
Publishers Daily, Sara Guaglione - Thursday, July 28, 2016
Based on over a year's worth of data, 'The Economist' saw ...
- A Simpler Way Around For 360 Degree Video Ads At 'NYT'
VidBlog, P.J. Bednarski - Friday, July 29, 2016
A new company, OmniVirt, is marketing technology that lets publishers run ...
- All Video May Not Be The Answer For Some Publishers
Online Video Daily, Ittai Shiu - Friday, July 29, 2016
There has been a lot of buzz lately around video content ...
- Run, Tim, Run
Publishing Insider, Ari Rosenberg - Thursday, July 28, 2016
In 2009, Tim Armstrong took over AOL and I wrote this colum ...
- Ad-Tech And Publisher Consultancy Adds Two Executives
Real-Time Daily, Tobi Elkin - Thursday, July 28, 2016
Prohaska Consulting added two industry veterans to its leadership team. ...
- How To Convince Consumers To Disable Ad Blockers
Around the Net in Real-Time, Tobi Elkin - Wednesday, July 27, 2016
While a report from the Interactive Advertising Bureau (IAB) this week fou ...
- Verizon, Yahoo Could Reshape The Advertising Industry
Real-Time Daily, Tobi Elkin, Philip Rosenstein - Tuesday, July 26, 2016
The blockbuster sale of Yahoo's core assets to Verizon Communications, announced ...
- VertaMedia Appoints Ian NewFeld Head Of North American Sales
Real-Time Daily, Philip Rosenstein - Tuesday, July 26, 2016
VertaMedia, the online video supply-side platform, announced Tuesday the appointment of I ...
- Backpage.com Could Face New Battles At Supreme Court
Daily Online Examiner, Wendy Davis - Monday, July 25, 2016
Backpage recently won two significant victories in battles centering on its "adul ...
- China Bans Independent News
The Daily Blog, Erik Sass - Monday, July 25, 2016
The Chinese government has taken the most drastic step yet in i ...
- Bustle Adds New Management
Publishers Daily, Sara Guaglione - Thursday, July 21, 2016
Women's lifestyle and news site Bustle has announced several promotions across t ...
- Why I Don't Use An Blocker -- And Why I Wouldn't Mind Trying One
RTBlog, Tobi Elkin - Friday, July 22, 2016
Why I don't use an ad blocker but will likely try o ...
- AbFab Takes Over Queerty, Sweety-Dahling
The Daily Blog, Erik Sass - Friday, July 22, 2016
To promote the "Absolutely Fabulous, The Movie," which is set to premie ...
- Why Citizen Journalism Works For Sports
Publishing Insider, Rich Routman - Thursday, July 21, 2016
Publishers are realizing the benefits of content produced by citizen journalists ...
- Some Publishers Seeing Huge Uptick In Organic Search Traffic
SearchBlog, Laurie Sullivan - Thursday, July 21, 2016
Publishers looking to increase traffic from search engines, specifically Google, should ...
- Brexit Proves Mixed Blessing For UK Newspapers
The Daily Blog, Erik Sass - Thursday, July 21, 2016
Newspapers across the political spectrum enjoyed a big boost in online traffi ...
- 'Players Tribune' Teams With Samsung For VR Content
Publishers Daily, Sara Guaglione - Tuesday, July 19, 2016
The Players' Tribune will produce athlete-driven, short-form 360-degree videos and photography usi ...
- Popsugar Expands Partnership With ABC For Conventions Coverage
Publishers Daily, Sara Guaglione - Monday, July 18, 2016
PopSugar, a brand popular among Millennial women, will provide political convention covera ...
- Google Programmatic Native Platform Builds Mobile Ads From Headline, Images
Real-Time Daily, Laurie Sullivan - Tuesday, July 19, 2016
For the first time, Google will give advertisers the ability to b ...
- Facebook Woos Publisher Back With Instant Articles Feature
Publishers Daily, Erik Sass - Friday, July 15, 2016
The Messenger integration will doubtless stir concerns that publishers are handing t ...
- Meredith Puts More Eggs Into Its Live Video Basket
VidBlog, P.J. Bednarski - Monday, July 18, 2016
Meredith Corporation is expanding its technology and studios for live and virtu ...
- Timeline, Insight & Technology Trends Drive Presidential Monetization Strategies
Marketing: Politics, Yoav Naveh - Friday, July 15, 2016
While publishers like 'Buzzfeed' have already refused a reported $1.3 million ...
- Programmatic Video Buys On YouTube Up 55% MoM
Online Video Daily, Laurie Sullivan - Thursday, July 14, 2016
Monthly video consumption in the U.S. reaching 177 hours in 2015, ...
- 'HuffPo' Launches VR Coverage Across Platforms
Publishers Daily, Erik Sass - Thursday, July 14, 2016
The immersive and VR programming will be available across HuffPo's desktop a ...
- Ads By Premium Content Enjoy Halo Effect
Publishers Daily, Erik Sass - Thursday, July 14, 2016
New research suggests that advertising is not just a question of pri ...
- 'Who Does That?'-- A Lesson For All Sellers
Publishing Insider, Ari Rosenberg - Thursday, July 14, 2016
Two weeks ago, I got to spend time with Noel, a form ...
- Native Will Be Only Part Of The Puzzle For Publishers
Native Insider, Tobi Elkin - Wednesday, July 13, 2016
Stephanie Losee, Visa's head of content, on why native isn't going ...
- 'Politico' Names Carrie Budoff Brown Editor
Publishers Daily, Sara Guaglione - Tuesday, July 12, 2016
Carrie Brown was key to the recent launch of Politico Europe, whi ...
- The Daily Beast Launches Men's Style Vertical
Publishers Daily, Sara Guaglione - Monday, July 11, 2016
The Daily Beast revealed a new Style section today, coinciding the laun ...