- Aditude Secures $15M Funding After Building 'Better Platform' For Publishers
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 5, 2023
Aditude CEO Jared Siegal was a consultant acting as a middleman betwe ...
- Tech Groups Back Salesforce In Battle Over Backpage Ads
MediaDailyNews, Wendy Davis - Saturday, August 26, 2023
The tech industry is urging a court to reconsider a recent ruli ...
- Cox Media Group Follows Search Engines Into 'Really Local' News And Reach
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 22, 2023
Advertisers looking to reach viewers on its streaming platform will showcase "real ...
- Behind Amazon's Move To Expand Ads On Third-Party Sites
Search & Performance Insider, Laurie Sullivan - Friday, August 18, 2023
Skai has worked with Amazon for several years. Nich Weinheimer, Skai E ...
- Google SGE While Browsing Added To Search Generative Experience
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 15, 2023
Google on Tuesday released features for the Search Generative Experience, such ...
- Google Warns Against 'Content Pruning' As CNET Deletes Pages To Improve SEO
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 11, 2023
CNET deleted thousands of articles to improve its site performance in Goog ...
- Advertisers Losing $6.6B To Bid Shading
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 10, 2023
A research study explored the complexity of bidding environments and how curre ...
- Google Reveals 3 New Features Of Generative AI In Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2023
Google wants to make content faster and easier to find in ...
- Milla Sofia Creator Believes Age Of AI-Virtual Influencers Upon Us
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2023
Milla Sofa, born in June at age 19, is already a 24-year-o ...
- Google Tests Link Sources In Search GAI Experience
Search & Performance Insider, Laurie Sullivan - Tuesday, August 1, 2023
Google's tests that cite text links in its search generative AI experien ...
- MGID Prepares Ad Industry For A Myriad Of Google's Changes
Data & Programmatic Insider, Laurie Sullivan - Monday, July 24, 2023
It's the thrill of continuous change that keeps some in the ad-technolo ...
- Newswire Begins Releasing AI Tool Suite For Marketers, Copywriters, Creators, PR
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 18, 2023
The writing and recommendation engines are the first tools in the sui ...
- Microsoft Bing Gets Nod After Canadian Official Accuses Google Of 'Blackmailing' Canada
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 12, 2023
One Canadian Senator is publicly calling on residents to join him ...
- Canadians Push Back On Google, Facebook Domestic News Blockades
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 11, 2023
Some 61% of Canadians say Big Tech should compensate publishers when conte ...
- Microsoft Adding 'Nosearch' Feature To Bing Chat
Search & Performance Insider, Laurie Sullivan - Monday, July 10, 2023
The "nosearch" feature is intended to prevent Bing Search from looking f ...
- Google Calls For Industry Talks On AI Content Ethics
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, July 9, 2023
AI training models rely on data, but how much data and wh ...
- Tweets Returning To Google Search Results As Meta Releases Threads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 6, 2023
Tweets began returning to Google Search results just before Meta released i ...
- Basis, Audigent Focus On Building Partnerships In Wake Of MediaMath Bankruptcy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 6, 2023
On Thursday, Basis announced the launch of a curated marketplace with Audigen ...
- Browse With Bing In ChatGPT Integration Disabled Because Of Users Bypassing Paywalls
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 5, 2023
ChatGPT gained a new feature last week exclusively for subscribers, but Brow ...
- Yahoo Prepares To Go Public, Again
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 4, 2023
Yahoo CEO Jim Lanzone has a goal to take the company throu ...
- Google, Facebook, Microsoft Partially To Blame For Water Deficits
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 30, 2023
Arizona is running out of water, and tech companies like Google, Faceboo ...
- MediaMath Files For Bankruptcy, Owes Hundreds Of Millions
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 3, 2023
MediaMath filed for bankruptcy protection on Friday. The bankruptcy will have ...
- Why Google's Automated Move To GA4 May Not Be A Reliable Migration For Audiences
Search & Performance Insider, Laurie Sullivan - Friday, June 30, 2023
Kristen Scott, Whereoware senior director of analytics, believes basic sites can g ...
- Google Pulls Its News Service From Canada
Search & Performance Insider, Laurie Sullivan - Thursday, June 29, 2023
Google will pull its news service in Canada based on legislation forci ...
- Search Under Fire: Publishers Eye Coalition To Address Generative AI
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 28, 2023
Search engines are again under fire from top news publishers. The N ...
- Google Rolls Out Support For AMP In GA4 For All Publishers
Search & Performance Insider, Laurie Sullivan - Tuesday, June 27, 2023
Google on Tuesday announced support for AMP in Google Analytics 4 (GA4 ...
- Amazon Prime Day Ad Messages Muddled On Economic Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 26, 2023
Messages about economic forecasts are mixed and muddled this year. Third-party da ...
- Sonic Branding From WPP Company Comes With Performance Benefits
Data & Programmatic Insider, Laurie Sullivan - Monday, June 26, 2023
Sonic branding firm amp demonstrated a tool at Cannes that uses ...
- The Context In Contextual For Targeting Cookieless Advertising Is 'Misunderstood'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 21, 2023
Contextual is "slightly misunderstood," according to Teads Global VP of Data Jam ...
- What AI Means To SEO, Search Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2023
Brands can expect more targeted ads closer to the point of sa ...