- The Context In Contextual For Targeting Cookieless Advertising Is 'Misunderstood'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 21, 2023
Contextual is "slightly misunderstood," according to Teads Global VP of Data Jam ...
- What AI Means To SEO, Search Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2023
Brands can expect more targeted ads closer to the point of sa ...
- Yahoo Backstage To Give Advertisers A Direct Connection To Publishers' Inventory
Television News Daily, Wayne Friedman - Monday, June 19, 2023
Yahoo Advertising is starting up Yahoo Backstage, providing advertisers with a dire ...
- Google AdSense Integrates With Google Analytics 4, Among Other Updates
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2023
AdSense now integrates directly with Google Analytics 4 (GA4), but Google al ...
- Google Search Generative Experience Becomes Major Challenge For Publishers
Search & Performance Insider, Laurie Sullivan - Monday, June 12, 2023
While early concerns focused on GAI's potential to replace jobs and spre ...
- Google News Showcase Product Coming To U.S. This Summer
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 8, 2023
The partnerships with more than 150 U.S.-based news publications -- 90% ...
- Google Ads Changes Trademark Policy, Puts More Accountability On Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 8, 2023
Google Ads will begin rolling out changes to its Trademark Policy ...
- Social Media Paying For 'News Content' - TV And Otherwise?
TV Watch, Wayne Friedman - Monday, June 5, 2023
Meta has been paying U.S. news publishers for news stories, and so ...
- California Advances Legislation Requiring Tech Companies To Pay For News
Digital News Daily, Wendy Davis - Thursday, June 1, 2023
The California Journalism Preservation Act, passed 46-6 by the state Assembly, wou ...
- Newsweek Appoints Seasoned Audience Developer To Listen, Understand Signals
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 25, 2023
Newsweek has appointed Josh Awtry to SVP, Audience Development. Formerly SVP ...
- Data Reveals Programmatic Cookie Alternative Pricing, Impressions
Search & Performance Insider, Laurie Sullivan - Friday, May 19, 2023
Data shows how cookie alternatives can generate additional revenue for publishers outsi ...
- Medicine Meets Media In New Online Pub
Pharma & Health Insider, Les Luchter - Thursday, May 11, 2023
"Medicinal Media" covers media specifically designed to improve health, such as yo ...
- Digital Media Entrepreneur Creates Search, Measurement Podcast Company
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 24, 2023
Tree Goat Media, which uses AI and machine learning to identify momen ...
- How Many Ad Trackers Load With A Page And Slow Browsers On Average?
Data & Programmatic Insider, Laurie Sullivan - Monday, April 24, 2023
On average, one in five domain-name system requests from a browser a ...
- Lundberg Farms Quits Earth Day In Ad Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 20, 2023
Lundberg Family Farms has launched a campaign to convey that every d ...
- How Advertisers, Publishers Are Lowering Carbon Emissions In Ad Supply Chain
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 19, 2023
Publishers and advertisers working to launch ad inventory that emits less carb ...
- Google Tests AI To Optimize Ad Targeting Without Third-Party Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2023
Developers of Google Ads and Display & Video 360 have been experimenti ...
- China's New Ad Requirements To Take Effect In May
Search & Performance Insider, Laurie Sullivan - Tuesday, April 11, 2023
Marketers considering advertising in China may want to know about censorship. T ...
- Twitter Blocks Replies And Retweets To Substack Links
Digital News Daily, Colin Kirkland - Friday, April 7, 2023
Substack launched a "Notes" feature Wednesday that some think resembles Twitter. No ...
- Senators Reintroduce Bill Requiring Platforms To Subsidize News
Digital News Daily, Wendy Davis - Friday, March 31, 2023
Lawmakers in the Senate are renewing their attempt to pass a controversi ...
- Microsoft Brings More Ads To Bing, Edge: Eyes Publisher Rev Share
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 30, 2023
Microsoft introduced plans for additional ads in its AI-powered Bing engine a ...
- Articles Queried, Read Reveal The State Of Consumers' Minds
Search & Performance Insider, Laurie Sullivan - Friday, March 24, 2023
Taboola shows consumers are less concerned about inflation, but they will contin ...
- Publishers To Seek Compensation For AI-Generated Content
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 23, 2023
Media execs want compensation for use of their content when served ...
- Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Place Exchange has expanded its footprint in major European markets including t ...
- Gannett-Owned Agency LocaliQ Redefines Digital Marketing Strategy With Brand Overhaul
Search & Performance Insider, Laurie Sullivan - Monday, March 6, 2023
Digital agency LocaliQ, which supports local media including search, began a transformati ...
- Cookie Banners Could Soon Include AdChoices Icon
Digital News Daily, Wendy Davis - Tuesday, February 14, 2023
Online publishers and brands that greet website visitors with "cookie banners" m ...
- Terror Victim's Family Presses SCOTUS To Restore Claims Against Google
Digital News Daily, Wendy Davis - Wednesday, February 8, 2023
The family of Nohemi Gonzalez, who was killed in a 2015 terrori ...
- Microsoft, Baidu, Google Reinvent Search Using Large Language Models
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 8, 2023
Microsoft and Baidu on Tuesday provided more information on integrating AI ...
- Amazon Executive Joins LoopMe As First Global Chief Revenue Officer
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 2, 2023
Lisa Coffey will oversee revenue in North America with direct reports ov ...
- DoubleVerify Identifies Audio Ad Fraud Costing Advertisers Millions Monthly
Search & Performance Insider, Laurie Sullivan - Thursday, February 2, 2023
BeatSting is costing advertisers up to $1 million per month by creati ...