- Dynamic Presenters
Notes from the Digital Frontier, Ryan - Saturday, October 17, 2009
Have you seen this service? It's pretty neat; a dynamic, graphically ri ...
- Three Warring Retailers Ration Books To Block Indies
Around the Net In Brand Marketing, Thom Forbes - Friday, October 30, 2009
Wal-Mart, Amazon and Target are limiting the number of heavily discounted boo ...
- Quiznos Offers Fans Toasty Ideas For Halloween Garb
Marketing Daily, Aaron Baar - Thursday, October 29, 2009
A dedicated site proclaims itself to be the "best place to fi ...
- Publisher Alleges Use Of Google AdSense Violates Creative Commons License
Online Media Daily, Wendy Davis - Thursday, October 29, 2009
GateHouse Media, which sued Boston.com for copyright infringement last year, has n ...
- USA Financial Redesigns Web Site
Marketing Daily, - Wednesday, October 28, 2009
USA Financial has redesigned its Web site to emphasize its business platfo ...
- 'What Is Southern Comfort?' Campaign Rolls Out
Marketing Daily, Karlene Lukovitz - Wednesday, October 28, 2009
The ads bring together elements known to appeal to the "attention-depleted" you ...
- P&G Sponsors 'Life & Beauty' Web Show
MediaDailyNews, - Wednesday, October 28, 2009
"Life & Beauty Weekly," sponsored by Procter & Gamble's Head & Shoulder ...
- Why Online Branded Entertainment Should Study Soap Operas
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 28, 2009
Sam Ford, who is a research affiliate with MIT's Convergence Culture Consorti ...
- Volvo Backs Star Turn With 'Twilight: New Moon'
Marketing Daily, Karl Greenberg - Tuesday, October 27, 2009
Efforts include ads, social media, interactive games on a cross-promotional Web sit ...
- Continental Customers Get The 'Star' Treatment
Marketing Daily, Tanya Gazdik - Tuesday, October 27, 2009
With international business travelers as its target audience, the ad campaign wi ...
- Whiting Named To MarkMonitor Board
MediaDailyNews, - Tuesday, October 27, 2009
MarkMonitor, which focuses on enterprise brand protection, named Susan Whiting, vice cha ...
- Publicis Asks Federal Authorities To Investigate Fraudulent Online Insertion Order
Online Media Daily, Joe Mandese - Wednesday, October 28, 2009
Starcom MediaVest Group has contacted federal authorities who are conducting a crimin ...
- Forrester: Mobile Will Become The Hub Of Multichannel Consumer Relationships
Online Media Daily, Diane Mermigas - Tuesday, October 27, 2009
Marketers seeking to sprint out of the recession need to become multichannel-friend ...
- NBA Launches Premium Subscription Video Service
Online Media Daily, Gavin O'Malley - Tuesday, October 27, 2009
The National Basketball Association and NBA Digital on Wednesday launched a subscripti ...
- Amazon Decides It's Too Difficult To Sell Wine Online
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 27, 2009
Unable to overcome a thicket of regulations, Amazon is throwing in t ...
- Report: MSN Seeks Duet With MySpace Music
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, October 27, 2009
BoomTown has the exclusive on a potential tie-up between Microsoft's MSN a ...
- HTC Looks To Make The Mobile Phone Personal
Marketing Daily, Aaron Baar - Monday, October 26, 2009
Noting that people have an emotional relationship with their phones, the campai ...
- Cross-Channel Attribution Model On Track To Replace The Last Click
Online Media Daily, Laurie Sullivan - Monday, October 26, 2009
Say bye-bye to the last click as the de facto measurement too ...
- Will E-Books Save The Library?
Around the Net In Online Marketing, Gavin O'Malley - Monday, October 26, 2009
In a story that potentially bodes well for the broader publishing industr ...
- R.I.P. Yahoo's GeoCities
Around the Net In Online Marketing, Gavin O'Malley - Monday, October 26, 2009
The Los Angeles Times says a very long goodbye to Yahoo's GeoCiti ...
- Quiznos Sweepstakes Drives Online, TV Synergy
Marketing Daily, Karlene Lukovitz - Friday, October 23, 2009
The point is to direct attention to the "hot" aspect of t ...
- TV Futures: Charging For Online Shows
On Media, Diane Mermigas - Friday, October 23, 2009
Hulu's online video platform may be a success with the masses, b ...
- 'Newsday' Online Goes Paid, Gauges Feedback
Around the Net In Media, Joan Voight - Friday, October 23, 2009
Starting Oct. 28, users will have to pay $5 per week f ...
- Ford Tells Teens To Sing For Safety
Marketing Daily, - Thursday, October 22, 2009
Ford is boosting National Teen Safe Driving Week with a seat belt-friend ...
- Pepsi China Challenge Pulls 34 Million Entries
Marketing Daily, Karlene Lukovitz - Thursday, October 22, 2009
The promotion theme was also carried over into Pepsi's latest television commerci ...
- Group M, Yahoo Partner To Join Brands, Programming
MediaDailyNews, - Wednesday, October 21, 2009
WPP's GroupM Entertainment and Yahoo Inc. have partnered to help marketers creative ...
- Google's New Tune
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, October 21, 2009
Oh, that Google. Its sweeping ambition never ceases to amaze us. Th ...
- Is Yahoo Hatching a HuffPo Clone?
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, October 21, 2009
Yahoo is launching a new project that sounds very similar to HuffingtonPost.co ...
- Help Them Make Friends
Engage:Moms, Stacy DeBroff - Wednesday, October 21, 2009
Moms of all ages are lonely and use the Internet to fo ...
- American Family Insurance Reaches For Teens
Marketing Daily, Tanya Gazdik - Tuesday, October 20, 2009
The integrated marketing effort includes five episodes of "The Road to t ...