- Mitsubishi Hopes To Heat Up Market For Ductless AC
Marketing Daily, Karl Greenberg - Tuesday, May 31, 2011
Joe Mastroianni, chief marketing officer at Mitsubishi Electric's heating, ventilation and a ...
- HSN Arcade Plays Games With Female Users
MediaDailyNews, David Goetzl - Tuesday, May 31, 2011
With a new Web platform, HSN is looking to tap into female ...
- NBCU Names Schiller Head Of Non-TV-Branded Digital Sales
Online Media Daily, - Tuesday, May 31, 2011
Scott Schiller has been named executive vice president-digital media sales for N ...
- Harvard Kids Launch Name Tracker
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 31, 2011
Two Harvard computer science kids have launched Newsle.com, which is meant ...
- Sharp Tells Men They Need Big TVs
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 31, 2011
Sharp's man-cave pitch says real men don't watch little screens. The compa ...
- 'Time Out' To Sell Events Tickets On Web Site
Around the Net In Media, Phyllis Fine - Tuesday, May 31, 2011
UK private equity firm Oakley Capital, the majority owners of culture/events magazi ...
- Could More Ads Be Coming To Hulu?
Around the Net In Media, Phyllis Fine - Tuesday, May 31, 2011
News Corp. is negotiating with Hulu to allow the site to ha ...
- Blockbuster Online Campaigns Require Data, Art Partnership
Online Media Daily, Seth Dallaire - Tuesday, May 31, 2011
There's a perception that insights narrow creative objectives, while creative impulses, insufficient ...
- DoubleVerify Relaunches Ad Service To Boost Transparency
Online Media Daily, Gavin O'Malley - Tuesday, May 31, 2011
Hoping to make the Web safer for brand marketers, DoubleVerify on Tuesd ...
- Marketers Yet To Exploit Online Social Games
Online Media Daily, Mark Walsh - Friday, May 27, 2011
Even with a whopping 250 million people playing casual games a mont ...
- JetBlue Asks For Celebrity Baggage
Marketing Daily, Tanya Gazdik - Thursday, May 26, 2011
Celebrities are known for having their fair share of "baggage" (just a ...
- Chegg Brings Daily Deals To Campus
Online Media Daily, Mark Walsh - Thursday, May 26, 2011
Tapping into the social-buying craze, Textbook rental powerhouse Chegg is launching i ...
- FTC To Update Online Advertising Guides
Online Media Daily, Wendy Davis - Thursday, May 26, 2011
The Federal Trade Commission will revamp its 11-year-old online advertising guides ...
- 'The Atlantic' Begins Monthly Twitter-Based Book Club
Around the Net In Media, Phyllis Fine - Thursday, May 26, 2011
Ready to read and discuss Margaret Atwood's "The Blind Assassin"? You'll ...
- Downtown Reviving: N.Y.C. Launches Global Push
Marketing Daily, Karl Greenberg - Wednesday, May 25, 2011
New York City is launching a global campaign to promote Lower Manhatta ...
- Correction: Break Media Ownership
Online Media Daily, - Wednesday, May 25, 2011
The May 25, 2011 Online Media Daily story, "Break Media Names Doy ...
- Brand Loyalty, Moms And The Web
Engage:Moms, Stephanie Azzarone - Wednesday, May 25, 2011
We talked to moms after reviewing the Consumer Insights results and fou ...
- Visa Launches Travel-Themed Campaign
Marketing Daily, Tanya Gazdik - Tuesday, May 24, 2011
Social media engagement continues to play a significant role in San Francisco-bas ...
- KBB.com Redesigns Site
Marketing Daily, - Tuesday, May 24, 2011
Kelley Blue Book has redesigned its main consumer-facing Web site and ...
- White House Names Online Response Chief
Online Media Daily, - Tuesday, May 24, 2011
Jesse Lee has a new post in the White House -- direct ...
- Lady Gaga's New Release Crashes Amazon Servers
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 24, 2011
When Amazon offered Lady Gaga's new release "Born This Way" as ...
- VW Thinks Blue: New Campaign, MoMA Partnership
Marketing Daily, Karl Greenberg - Monday, May 23, 2011
The effort is timed with the inauguration of the automaker's new pla ...
- Conde Nast Ideactive Markets Digital Capabilities
MediaDailyNews, Erik Sass - Monday, May 23, 2011
Conde Nast is launching a new division specializing in marketing services, call ...
- Data Should Drive More Online Brand Dollars
Online Media Daily, Mark S. Zagorski - Tuesday, May 24, 2011
The media and data business of TV, direct mail and print sti ...
- Dynamic Logic Expands Panel-Based Tracking
Online Media Daily, Mark Walsh - Tuesday, May 24, 2011
Ad effectiveness research firm Dynamic Logic has introduced a new service th ...
- Soap Opera Demise Expands P&G, NBC Efforts
Marketing Daily, Karl Greenberg - Monday, May 23, 2011
Rich DelCore, P&G's director of global brand entertainment and VP of i ...
- Comida Kraft Connects Fans With Celebrity Chef
Marketing Daily, Karlene Lukovitz - Monday, May 23, 2011
Launching today, the initiative will encourage Latina women to share recipes a ...
- Real Estate Second-Biggest Online Advertiser
Online Media Daily, - Friday, May 20, 2011
The real estate sector in the U.S. is now the second-largest spend ...
- Brightcove Partners With 5min Media On Video Deal
Online Media Daily, Mark Walsh - Monday, May 23, 2011
Online video platform Brightcove has struck a deal with video syndication fi ...
- Frito-Lay's Cheetos Rewards Goofing Off
Marketing Daily, Karlene Lukovitz - Thursday, May 19, 2011
The goal of the Cheetos Billion Minute Break is getting brand fa ...