- OTT TV Numbers RIsing
MediaDailyNews, David Goetzl - Tuesday, February 14, 2012
A new report suggests TV watching via broadband is on the ris ...
- LifeStyles' SKYN Kicks Off Global Push
Marketing Daily, Karl Greenberg - Tuesday, February 14, 2012
The U.S. portion of the campaign, called "This Changes Everything," includes televisio ...
- Burt's Bees Launches Gud, Aimed At Gen Y
Marketing Daily, Sarah Mahoney - Tuesday, February 14, 2012
Burt's Bees may have a loyal customer following among 30-something women wi ...
- Chang To VP, Consumer Properties For Local Corp.
Online Media Daily, Fern Siegel - Monday, February 13, 2012
Local Corporation, an online local media company, has combined management of t ...
- Boomers Shop Online To Save Money
Marketing Daily, Aaron Baar - Saturday, February 11, 2012
According to Integer Group and M/A/R/C Research, 52% of shoppers ages 50- ...
- Stonyfield Launches YoKids Greek; Ties In With Movie
Marketing Daily, Karlene Lukovitz - Friday, February 10, 2012
Stonyfield has launched YoKids Greek yogurt, and announced tie-ins with the ...
- Barbie Opens Up Her 'Big Pink Closet'
Marketing Daily, Sarah Mahoney - Wednesday, February 8, 2012
With Toy Fair 2012 just days away, Mattel says it is introduci ...
- Corona Supports Cancer Research With Promo
Marketing Daily, Tanya Gazdik - Thursday, February 9, 2012
Coinciding with the college basketball tournament in March, patrons at thousands ...
- For Loyalty, Major League Gaming Must Be Social
Marketing Daily, Karl Greenberg - Thursday, February 9, 2012
This week, "Marketing Daily" brings you exclusive coverage of the Brand Ke ...
- Sunkist Campaign Takes On Cold and Flu Season
Marketing Daily, Karlene Lukovitz - Wednesday, February 8, 2012
Sunkist Growers' new campaign seeks to remind consumers about Vitamin C's pow ...
- Marketers Encouraged To Break A Few Rules
Online Media Daily, Laurie Sullivan - Wednesday, February 8, 2012
Tapping customers on technology platforms that companies can't completely control can beco ...
- Lego Goes Social For Hero Factory Idea
Marketing Daily, Aaron Baar - Wednesday, February 8, 2012
The project encourages Lego fans to produce a 30- to 90-second animat ...
- Accordant Bats 3,000, Touts It As Proof That It's Organizing 'Biddable' Marketplace For Indies
Online Media Daily, Joe Mandese - Wednesday, February 8, 2012
Accordant Media, a New York-based ad technology firm specializing in creating "whi ...
- GigaOm Acquires paidContent
Raw, Mark Walsh - Wednesday, February 8, 2012
Prominent Silicon Valley blog GigaOm said Wednesday it has acquired the asse ...
- Doritos, M&Ms Trump Celebrities To Deliver Top Super Bowl Ad Ratings
Online Media Daily, Mark Walsh - Monday, February 6, 2012
Doritos' consumer-generated ads featuring a dastardly dog and a flying baby triumph ...
- Congress Urged To Seek Broad Input On Piracy Laws
Online Media Daily, Wendy Davis - Monday, February 6, 2012
Amnesty International, Public Knowledge, Internet Archive and Mozilla are among a bro ...
- BMW Launches Vignettes For 3 Series
Marketing Daily, Karl Greenberg - Friday, February 3, 2012
BMW is launching the sixth generation of its 3 Series in pa ...
- 'NY Times' Beefs Up Blogs
Around the Net In Media, Phyllis Fine - Friday, February 3, 2012
The New York Times, which previously bulked up its tech and busine ...
- Denny's Launches Hispanic-targeted Online Campaign
Marketing Daily, Karlene Lukovitz - Thursday, February 2, 2012
The effort featuring two videos on the same, "Skillet Whisperer" theme: O ...
- Celebrity Ads Get Big Views Online
Marketing Daily, Karl Greenberg - Friday, February 3, 2012
There are not only a record number of advertisers showing their Sup ...
- Philadelphia Story Continues With Winter Push
Marketing Daily, Karl Greenberg - Thursday, February 2, 2012
The tourism marketing corporation is targeting couples with the newest iteration ...
- eXelate Moves To Support CPGs With ZIP+4 Ad Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 1, 2012
Capturing product and category-level offline purchase data and tying it into onli ...
- Toyota Has 'Camry Effect' On Super Bowl
Marketing Daily, Karl Greenberg - Wednesday, February 1, 2012
The automaker is adding a sweepstakes element activated by a smartphone a ...
- Digital Marketers: Approach Content Strategically
Online Media Daily, Adam Davis - Wednesday, February 1, 2012
If you go through the trouble of creating great content, an onli ...