- NCM Helps Jeep Dream Big With Walter Mitty
Marketing Daily, Karl Greenberg - Tuesday, November 26, 2013
The campaign rides on a distribution network that travels far beyond t ...
- ComScore: Billion-Dollar Days Ahead
Marketing Daily, Sarah Mahoney - Tuesday, November 26, 2013
The Reston, Va.-based company, which measures many aspects of the digital worl ...
- Mobile Driving Season's Online Deal-Finding
Marketing Daily, Sarah Mahoney - Monday, November 25, 2013
Forrester says Americans will spend $78.7 billion shopping online this holiday seaso ...
- 76 Seconds Or Out
Research Brief, Jack Loechner - Tuesday, November 26, 2013
According to LivePerson, in its second annual "Connecting with Customers" research, today ...
- Music Streamer Deever Coming To America
Around the Net In Online Marketing, Gavin O'Malley - Friday, November 22, 2013
U.S. consumers better brace themselves for another online music streaming service. Ye ...
- Turn Seeks New Funding, IPO 'Probable' In 2014
Around the Net in Real-Time, Tyler Loechner - Thursday, November 21, 2013
AdExchanger has reported that Turn, a demand-side platform (DSP) and data manageme ...
- Amazon Amps Up For Holiday Win
Marketing Daily, Sarah Mahoney - Thursday, November 21, 2013
"The biggest overarching storyline for this holiday selling season is that ...
- Toyota Launches Teen Driving Campaign
Marketing Daily, Karl Greenberg - Wednesday, November 20, 2013
The campaign includes a new spot running on sites like Hulu a ...
- Revamped Gatorade Site Aims To Engage Teen Athletes
Marketing Daily, Karlene Lukovitz - Wednesday, November 20, 2013
Gatorade.com now features an interactive section called "The Science of G," ...
- Horizon Launches Cadence, Video Optimization Platform
Online Media Daily, Gavin O'Malley - Thursday, November 21, 2013
How did Horizon Media spend its multimillion-dollar R&D budget this year? ...
- MRC To Lift Viewability Advisory In 2014, Back Its Use As A Digital Currency
Online Media Daily, Tyler Loechner - Wednesday, November 20, 2013
The Media Rating Council has extended its "Viewable Impression Advisory" beyond 201 ...
- Spice Islands Returns To TV Advertising
Marketing Daily, Karlene Lukovitz - Tuesday, November 19, 2013
The creative, from Cramer-Krasselt/Milwaukee, stresses that the brand uses the "care ...
- Social Best For Reach, Exchanges For Cost, Report Shows
Real-Time Daily, Tyler Loechner - Wednesday, November 20, 2013
Neustar's Aggregate Knowledge, a data management platform (DMP), has released its ...
- REI, SportsAuthority Breaking New Holiday Ads
Marketing Daily, Sarah Mahoney - Monday, November 18, 2013
REI and SportsAuthority are hoping consumers will get outdoorsy with this year ...
- Cap One 360 Uses Spending Season To Talk Saving
Marketing Daily, Aaron Baar - Monday, November 18, 2013
Via a social media and digital promotion, the company is encouraging consume ...
- Michael Bolton Sings For 'Happy Honda Days'
Marketing Daily, Karl Greenberg - Monday, November 18, 2013
TV ads will air in 210 markets via buys on network, cab ...
- Cyber Monday Paid-Search Tips
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 18, 2013
Shop.org forecasts that online holiday sales could grow between 13% and 1 ...
- How Black Friday Merges Into Cyber Monday
SearchBlog, Laurie Sullivan - Monday, November 18, 2013
Black Friday shopping will merge more with Cyber Monday this year, accordi ...
- Vice Media's UK Profits Down
Around the Net In OMD Europe, Tanya Gazdik - Friday, November 15, 2013
Vice Media, the multimedia content company that recently sold a stake ...
- BuzzFeed, Vice Next Generation In Serious News
Around the Net In OMD Europe, Tanya Gazdik - Friday, November 15, 2013
One built its reputation by exposing fashion faux pas, the other ...
- Duncan Hines Site Breaks The CPG Mold
Marketing Daily, Karlene Lukovitz - Thursday, November 14, 2013
Most CPG sites are still characterized by top-down content architectures and tradition ...
- Teens Abandon Facebook, But That's OK
Online Media Daily Europe, Andy Oakes - Friday, November 15, 2013
Facebook, never usually shy in highlighting growth, made a pretty important poi ...
- Google Taps P&G Exec For Brand Advertising Strategy
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 14, 2013
Google has hired senior P&G exec Kirk Perry to woo advertisers ...
- Royal Aides' Phones Hacked, Trial Hears
Around the Net In OMD Europe, Tanya Gazdik - Thursday, November 14, 2013
The full extent of the alleged phone hacking by the News ...
- BBC Destroying Local Newspapers, Warns Home Secretary Theresa May
Around the Net In OMD Europe, Tanya Gazdik - Thursday, November 14, 2013
The BBC is 'destroying' local newspapers by using its taxpayer-funded dominance ...
- Microsoft Shows Off New Cybercrime Center
Around the Net In Online Marketing, Gavin O'Malley - Thursday, November 14, 2013
The Next Web gives us a peek inside Microsoft’s new Cybercrime Cente ...
- Movie Trailers Help Drive Social Heat For Subway
Marketing Daily, Karlene Lukovitz - Wednesday, November 13, 2013
The trailers, and videos combining clips and Subway promos, are among ma ...
- Targeting Creeping Out Consumers? Not So, Says New Report
Real-Time Daily, Tyler Loechner - Thursday, November 14, 2013
As the programmatic space revolves around efficient targeting and reaching "the rig ...
- Honey Bunches Of Oats Creates Music Video, Sweeps
Marketing Daily, Karlene Lukovitz - Tuesday, November 12, 2013
The integrated campaign targets both the general and Hispanic markets. Its goa ...
- The Search For A Lucrative Holiday Season
SearchBlog, Laurie Sullivan - Wednesday, November 13, 2013
Consumers will spend 11% more during the Thanksgiving weekend in 2013, compar ...