- Cinema Advertising Streams Ahead
Digital Outsider, Erik Sass - Wednesday, November 26, 2008
No one told cinema advertisers about the economic downturn, it seems, ...
- OVAB Expands Into Europe
MediaDailyNews, Erik Sass - Tuesday, November 25, 2008
The Out-of-Home Video Advertising Bureau has expanded into Europe. The OVAB Europe ...
- Fox Lands Airline TV Deal
Around the Net In Media, Joan Voight - Tuesday, November 25, 2008
Fox has signed a deal to provide content for Airline TV. Beginni ...
- A Sign Of The Times (Square)
Digital Outsider, Joe Mandese - Thursday, November 20, 2008
It's been a long time since I've looked upon Times Square ...
- A Sign Of The Times (Square)
Digital Outsider, Joe Mandese - Thursday, November 20, 2008
t's been a long time since I've looked upon Times Square ...
- Macy's Uses Flip Books To Promote Parade
MediaDailyNews, - Tuesday, November 18, 2008
To promote its famous parade, Macy's is giving away live-action video fl ...
- Channel M, Outcast Hire Execs
MediaDailyNews, Erik Sass - Tuesday, November 18, 2008
Two big out-of-home digital video networks hired new executives to ramp ...
- Major League Baseball Scores With Out-Of-Home Ad Exposures
MediaDailyNews, Wayne Friedman - Tuesday, November 18, 2008
Nielsen Co. says one major out-of-home media company, Arena Media Networks, pull ...
- An Out of Home Digital Video Party! & Nielsen / IMMI Pallor?
TV Board, Mitch Oscar - Tuesday, November 18, 2008
A few weeks ago, media buying agency MPG, a sibling in t ...
- Los Angeles To Billboards: Sign Off
MediaDailyNews, Erik Sass - Friday, November 14, 2008
Los Angeles city officials are recommending that no new billboards be permitt ...
- MediaVest Names 'Shopper Marketing' Chief
MediaDailyNews, - Friday, November 14, 2008
MediaVest Thursday named Danielle Bottari senior vice president-director of shopper marketing, responsib ...
- TiVo Checks Into Hotels
MediaDailyNews, David Goetzl - Wednesday, November 12, 2008
In a first, a hotel will be offering TiVo devices in t ...
- ESPN Football Scores Out-Of-Home
MediaDailyNews, David Goetzl - Wednesday, November 12, 2008
For years, ESPN sought some sort of measurement to track the lar ...
- DO Gets That Uh-Oh Feeling
Digital Outsider, Erik Sass - Wednesday, November 12, 2008
Digital out-of-home is still, by common agreement, one of the most promisi ...
- Clear Channel's Outdoor Sales Slow
Around the Net In Media, Joan Voight - Tuesday, November 11, 2008
Clear Channel Outdoor Holdings says third-quarter profits dropped 83.3% as the glob ...
- Moscow Doesn't Want To Be Times Square
Around the Net In Media, Joan Voight - Monday, November 10, 2008
A boom in outdoor advertising has turned Moscow into one of Europe ...
- Nielsen Out-Of-Home Goes Out-Of-Business, First Research Casualty Of Faltering Economy
MediaDailyNews, Joe Mandese - Monday, November 10, 2008
In a sign that weakening economic conditions are beginning to impact t ...
- D.C. Buses Go 'Godless' For The Holidays
MediaDailyNews, - Friday, November 7, 2008
The American Humanist Association is launching a godless ad campaign for t ...
- NCM Bows Online Platform, Screens Strong 3Q Results
MediaDailyNews, Erik Sass - Friday, November 7, 2008
The economy may be in dire straits, but cinema advertising is cruisi ...
- Outdoor Companies Launch Feel-Good Post-Election Effort
Around the Net In Media, Joan Voight - Thursday, November 6, 2008
In a bid to promote their medium by spreading good will aft ...
- Casting Volts
Digital Outsider, Joe Mandese - Thursday, November 6, 2008
Campaign '08 rewrote the history books for most major media, including o ...
- Digital Out-Of-Home Continues On Double Digit Growth Track
Research Brief, Jack Loechner - Wednesday, November 5, 2008
The new PQ Media study: Digital Out-of-Home Media Forecast, 2008-2012, reports th ...
- Running with an Idea
Media Magazine, Susan Kuchinskas - Monday, November 3, 2008
A thriving community was an unexpected plus for Nike. Nike + App ...
- Silent Auction Site
Media Magazine, Susan Kuchinskas - Monday, November 3, 2008
People are gambling with eBay. We mean, literally. As in: in Vega ...
- Cross-Media Case Study: Once Bitten
OMMA Magazine, Christine Champagne - Monday, November 3, 2008
HBO consults with all of its show creators when it formulates marketi ...