- Digital OOH Ad Spend Expands 16.1% During First Half
MediaDailyNews, - Wednesday, September 28, 2011
Digital out-of-home media ad spending soared 16.1% during the first six mont ...
- Gas Station TV Gets Bloomberg Video Content
MediaDailyNews, Erik Sass - Thursday, September 29, 2011
It would make sense if Americans thought about their finances at t ...
- Sheets Debuts OOH Campaign on NCM Theaters
MediaDailyNews, - Wednesday, September 28, 2011
Sheets Energy Strips begins new cinema advertising campaign Sept. 30 with N ...
- SMGx Does DOmedia
MediaDailyNews, - Wednesday, September 28, 2011
Starcom MediaVest Group Exchange (SMGx), which began working with digital out-of-home media-buyi ...
- Jay-Z To Christen Barclays Center In 2012
Marketing Daily, - Monday, September 26, 2011
Shawn "Jay-Z" Carter will be the first performer to play the Barcla ...
- Starcom MediaVest Taps DOmedia For OOH Buys
MediaDailyNews, Erik Sass - Friday, September 23, 2011
Starcom MediaVest Group Exchange, which aims to make media buying more efficie ...
- Gas Station TV To Expand Nationally
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 23, 2011
Gas Station TV (GSTV), the nation's largest away-from-home television network at fu ...
- The Long Goodbye: When Will Eyes-On Replace DECs? Understanding This New Metric Key To OOH's Ad Share?
MediaDailyNews, Tony Jarvis - Thursday, September 22, 2011
The Traffic Audit Bureau's "Eyes-On" metric for outdoor advertising is a significa ...
- Van Heusen, GQ, ESPN Ask Men To Step Up Their Style
Marketing Daily, Sarah Mahoney - Tuesday, September 20, 2011
In the hopes that it can encourage American men to pull ...
- WKSU Folk Festival Campaign: It's Not Your Grandfather's Folk
Marketing Daily, Karl Greenberg - Tuesday, September 20, 2011
The key to getting college students interested in music that falls, broadl ...
- Gas Station TV Rolls Out New Platform, Triples Audience
MediaDailyNews, Erik Sass - Wednesday, September 21, 2011
Gas Station TV has secured an investment valued at $50 million fr ...
- OOH Companies Form Allied OuterSpace
MediaDailyNews, - Monday, September 19, 2011
Allied Integrated Marketing is partnering with OuterSpace MediaLab LLC to create t ...
- Wells Fargo Rolls Out Post-Acquisition Campaign
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 19, 2011
Three years after its $15.1 billion purchase of the ailing financial franchi ...
- NBC's Daily Candy Tours P&G Promo
MediaDailyNews, Wayne Friedman - Friday, September 16, 2011
Now part of NBCUniversal's array of woman-targeted entertainment platforms, online site Dai ...
- NYC Cabbies Can Now Refuse To Run Racy Ads
Around the Net In Media, Phyllis Fine - Friday, September 16, 2011
Some New York City cab drivers now have the power to refu ...
- Kaiser Permanente Ads Encourage Better Health
Marketing Daily, Tanya Gazdik - Thursday, September 15, 2011
Created by Warren, Mich.-based Campbell Ewald, the work is based on resear ...
- DOOH Soars With Outcast, AdSpace Growth
MediaDailyNews, Erik Sass - Wednesday, September 14, 2011
The digital out-of-home industry is marking more gains this week, with Outca ...
- DHL Launches 'International Specialists' Campaign
Marketing Daily, Aaron Baar - Monday, September 12, 2011
DHL is out to show business leaders that it knows the internation ...
- Real Bacteria Offer A New Take On Out-Of-Home For 'Contagion' Flick
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 12, 2011
Two billboards made from live bacteria have been mounted in an abandon ...
- Heineken Takes Spot To Theaters, Partners With IFC
Marketing Daily, Tanya Gazdik - Sunday, September 11, 2011
The campaign appeals to the upscale, progressive 'man of the world,'" Les ...
- Lexus Launches 'Engineered Amazing' Extension
Marketing Daily, Karl Greenberg - Tuesday, September 6, 2011
Lexus says there will also be an online video that goes in ...
- Akoo Expands Sales, Management Team
MediaDailyNews, Erik Sass - Tuesday, September 6, 2011
Reflecting the broader growth trend in digital out-of-home video advertising, Akoo, whi ...
- Winners and Losers: The Changing Media Ad Landscape, 1980-2011
MediaDailyNews, Erik Sass - Friday, September 2, 2011
In addition to the rapid evolution of media technology and consumption habi ...
- ABC Buses Hamptons' 'Revenge' Promotion
MediaDailyNews, David Goetzl - Thursday, September 1, 2011
ABC is looking to build awareness for a new drama set ...