Digital out-of-home media ad spending soared 16.1% during the first six months of 2011, beating the ad industry's overall growth rate by a margin of 5-to-1, according to a compilation of self-reported
industry data collected by Miller, Kaplan, Arase form members of the Digital Place-based Advertising Association.
"Digital place-based media's strong showing during the first half of 2011
follows a 25% growth rate for the sector - to an estimated $1.1 billion - in 2010," the DPAA said in a statement released this morning.