- Chasing Reach, But Getting Frequency
MediaDailyNews, Dave Kissel - Friday, September 14, 2012
Effective media solutions will be those that deliver "network/prime-time TV" programming: b ...
- Van Wagner Flies Lightship Group
MediaDailyNews, David Goetzl - Friday, September 7, 2012
Van Wagner, the out-of-home advertising company, will be flying more. With ...
- Football's Back: Brady, Matthews In New Campaigns
Marketing Daily, Sarah Mahoney - Thursday, September 6, 2012
UGG is breaking its new campaign with Tom Brady, the New Engla ...
- Truth Gets Game For Anti-Tobacco Message
Marketing Daily, Karl Greenberg - Tuesday, September 4, 2012
Legacy's "truth" campaign to prevent smoking among youth is launching a n ...
- Out-Of-Home Ad Growth Strong
Research Brief, Jack Loechner - Monday, September 3, 2012
According to the Outdoor Advertising Association of America (OAAA), OOH advertising reven ...