- YP Signs Havas Media As Agency; Rebuilds Brand Under Alex Kaminsky
Online Media Daily, Laurie Sullivan - Wednesday, August 28, 2013
Local search, media and advertising company YP has named Havas Media ...
- Captivate Taps SparkRecipes For Food Content
MediaDailyNews, Erik Sass - Tuesday, August 27, 2013
Captivate Network, which delivers digital video to professionals in elevators and lob ...
- Out-of-Home Continues Revenue Upswing
MediaDailyNews, Erik Sass - Monday, August 26, 2013
Out-of-home advertising revenues increased 5% from around $2.1 billion in the seco ...
- TWC To Sponsor U.S. Open
MediaDailyNews, Wayne Friedman - Friday, August 23, 2013
Time Warner Cable will become a multiyear sponsor of the U.S. Op ...
- Lamar Bulks Up Billboard Holdings
MediaDailyNews, Erik Sass - Monday, August 19, 2013
Lamar Advertising Co. is filling in some blank spots in its nation ...
- Clear Channel Sues Baltimore Over Billboard Tax
MediaDailyNews, Erik Sass - Monday, August 19, 2013
Clear Channel Outdoor is suing the city of Baltimore in federal cou ...
- Fruitwater Launches Ad Campaign With Christina Applegate as Spokeswoman
Out to Launch, Amy Corr - Wednesday, August 14, 2013
fruitwater, the newest brand from glacéau, maker of vitaminwater and smartwater, launch ...
- Corona Sponsors Marc Anthony U.S. Tour
Marketing Daily, Tanya Gazdik - Monday, August 12, 2013
Corona Extra and pop singer Marc Anthony are coming together for t ...
- FirstBank: 'Restore Your Faith In Free'
Marketing Daily, Tanya Gazdik - Sunday, August 11, 2013
A campaign for FirstBank acknowledges customers' distrust of "free." In addition ...
- San Francisco, Austin Consider Aerial Ad Bans
MediaDailyNews, Erik Sass - Friday, August 9, 2013
The campaign against out-of-home advertising "clutter" is taking to the air, wi ...
- Kaiser Permanente Launches Multimillion-Dollar Effort
Marketing Daily, Tanya Gazdik - Thursday, August 8, 2013
"The goal is to drive the consumer to our digital properties, ...
- Titan Snags Charlotte Airport Deal
MediaDailyNews, Erik Sass - Monday, August 5, 2013
While the U.S. airport advertising market is still dominated by Clear Chann ...