• by Amy Corr  @MediaPostOTL, August 14, 2013

fruitwater, the newest brand from glacéau, maker of vitaminwater and smartwater, launched a print and outdoor campaign featuring actress Christina Applegate as spokeswoman. The latest beverage from the glacéau line is a zero-calorie, fruit-flavored, sparkling water drink. No calories is great, but I wonder how much sugar it may contain. Creative depicts both the drink and Applegate as bubbly and beautiful. See it here. An all-female creative team developed the campaign, created by Zambezi.