- TfL And Exterion Declare 'London Is Open' In New DOOH Campaign
Around the Net In MAD London, Sean Hargrave - Monday, October 31, 2016
Transport for London and Exterion Media launched the two 7.2m x ...
- DPAA's Barry Frey Makes Case For Digital Media
MediaDailyNews, Adam Buckman - Friday, October 28, 2016
Barry Frey described home-based video media as "yesterday's business" with its viewersh ...
- NEW! For Halloween, One Burger King Restaurant Dresses As Ghost Of McDonald's
Out to Launch, Amy Corr - Friday, October 28, 2016
Boo! One crafty Burger King in Queens, N.Y. pulled off an elabora ...
- GM, IBM Watson Team To Market Brands In Connected Cars
Connected Thinking, Chuck Martin - Wednesday, October 26, 2016
Marketing and advertising is starting to find its way into connected car ...
- Nielsen Unveils 'National' Out-Of-Home TV Service Based On 44 Markets
MediaDailyNews, Joe Mandese - Monday, October 24, 2016
Weeks after unveiling a plan to introduce out-of-home measurement of television viewi ...
- JCDecaux Rolls Out HD Screens, But Will Stick With Billboards Too
Around the Net In MAD London, Sean Hargrave - Monday, October 24, 2016
Out-of-home agency JCDecaux is showing no signs of retiring its traditional billboa ...
- Is Clear Channel Calling Time On The Billboard?
Around the Net In MAD London, Sean Hargrave - Monday, October 17, 2016
Roadside billboards could soon be consigned to history after one of t ...
- Outdoor Finally Embraces Digital, And Not Before Time
London Blog, Sean Hargrave - Monday, October 17, 2016
After several false starts, it looks like outdoor is finally going digita ...
- Real Beauty, Mary Kay Style
MAD, Larissa Faw - Thursday, October 13, 2016
Developed with agency McBeard, the "I Can" campaign was created in collaborati ...
- Yahoo Files Patent For All-Seeing Billboard
Around the Net In MAD London, Sean Hargrave - Thursday, October 13, 2016
Remember that scene in Minority Report where Tom Cruise walks through t ...
- It's A Snap: 'Girl On The Train' Is 'Unlocked'
MAD, Larissa Faw - Wednesday, October 12, 2016
Universal Pictures is supporting the thriller "The Girl On The Train" wi ...
- Yahoo Patent Brings Online Ad Targeting To Billboards
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 12, 2016
A Yahoo patent could bring targeting and tracking capabilities to out-of-home (OO ...
- Exterion To Unveil TfL As A Programmatic Media Owner That Can Rival Facebook
Around the Net In MAD London, Sean Hargrave - Tuesday, October 11, 2016
Rather than compete with other traditional out-of-home (OOH) players like JCDecaux, Exteri ...
- Exterion Kicks Off TfL Contract With HD Screen Roll Out
Around the Net In MAD London, Sean Hargrave - Friday, October 7, 2016
On the back of winning Transport for London's outdoor advertising contract ...
- KLM Plans Pop Up For San Francisco
Marketing Daily, Tanya Gazdik - Friday, October 7, 2016
KLM Royal Dutch Airlines is prepping an interactive pop up in S ...
- NEW! Boost Mobile Addresses Voter Inequality, Offers Stores As Polling Stations
Out to Launch, Amy Corr - Wednesday, October 5, 2016
Boost Mobile has joined the political fray by doing something to he ...
- Ad Agency Under Investigation For Allegedly Displaying Pornographic Images on Billboard
Mediapsssst, Richard Whitman - Sunday, October 2, 2016
The Public Relations Department of South Jakarta quickly cut power to t ...