Around the Net
Is Clear Channel Calling Time On The Billboard?
- The Sunday Times, Monday, October 17, 2016 6:34 AM
Roadside billboards could soon be consigned to history after one of the world’s biggest media owners pulled spending on hundreds of giant posters in Britain. Clear Channel, the New York-listed outdoor advertising specialist, will not pay rent on 800 roadside sites this month. A company source said the decision reflected a rapid shift among advertisers towards spending on digital displays.
