- P&G Prestige Smells A "Men' Launch
Around the Net In Brand Marketing, Thom Forbes - Friday, November 30, 2007
Dolce & Gabbana's The One for Men--the male counterpart to The O ...
- Philips To Buy Genlyte For $2.7 Billion
Marketing Daily, - Tuesday, November 27, 2007
Philips Holding USA, a subsidiary of Royal Philips Electronics, will purchase Genly ...
- No Simple Answers In Green Packaging Debate
Around the Net In Brand Marketing, Thom Forbes - Monday, November 26, 2007
As more Americans go green, debates are fermenting over packaging: plastic v ...
- New Taste, Ad Campaign For Maxwell House
Around the Net In Media, William Spain - Monday, November 26, 2007
Kraft is pushing ahead with an effort to remake Maxwell House ...
- Philips Is Back With More Bad News/Good News For Men
Marketing Daily, Nina Lentini - Monday, November 26, 2007
[Packaged Goods] "The creative concept was based on the same consumer insig ...
- Alberto VO5 Appeals To Youth Through 'Extreme Style'
Marketing Daily, Karl Greenberg - Wednesday, November 21, 2007
[Packaged Goods] "What we tend to see with younger consumers is th ...
- Marketers Combining 2 Brands Into 1
Around the Net In Brand Marketing, Thom Forbes - Monday, November 19, 2007
Companies across a variety of industries have combined promotions and brands f ...
- Airport Security Regulations Create Growing Opportunities
Marketing Daily, Karlene Lukovitz - Monday, November 19, 2007
[Packaged Goods] Glad and competitor Hefty, in particular, have seized the brand-buildi ...
- Coty Inks Deal With Tim McGraw For Perfume Line
Marketing Daily, Karl Greenberg - Monday, November 19, 2007
[Packaged Goods] The fragrance will appeal to those who are attracted ...
- OfficeMax Pulls Ads From Savage Radio Show
Marketing Daily, - Friday, November 16, 2007
The Council on American-Islamic Relations says OfficeMax, a leading office products retaile ...
- Unilever Commits To MomLogic.com Support
Marketing Daily, Tanya Gazdik - Wednesday, November 14, 2007
[Packaged Goods] The online destination and cross-platform advertising network is billed ...
- High-End Toddler Market Sizzles
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 13, 2007
High chairs normally retail for $80 to $120, but Bloom's stylish a ...
- New Fila Line Exclusive To Kohl's
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 13, 2007
A new Fila Sport line debuting in fall 2008 will be featur ...
- P&G Fem Care Brands Help African Girls
Marketing Daily, - Tuesday, November 13, 2007
Procter & Gamble brands Always and Tampax are part of an awarene ...
- Consumers Skeptical About Wal-Mart Claim
Around the Net In Brand Marketing, Thom Forbes - Monday, November 12, 2007
Only 4% of people believe Wal-Mart's new advertising claim that it sav ...
- P&G Smells Profit In Luxury Perfumes
Around the Net In Brand Marketing, Thom Forbes - Monday, November 12, 2007
By pairing with Valentino and other designer brands such as Hugo Bos ...
- Small Firm Creates New Products For Big Brands
Around the Net In Brand Marketing, Thom Forbes - Monday, November 5, 2007
Nottingham-Spirk Design Associates has sold its ideas -- a low-cost spinning toothbrus ...
- It's No Joke: Eisner Sees Bazooka Joe As The Next Mickey
Around the Net In Brand Marketing, Thom Forbes - Monday, November 5, 2007
Former Walt Disney CEO Michael Eisner wants Topps to create a movi ...
- Two Programs Promote Healthiness Of Unilever Brands
Around the Net In Brand Marketing, Thom Forbes - Monday, November 5, 2007
With the goal of helping consumers make healthier choices and to conne ...
- Kraft Close To Deal With Ralston For Post Cereals
Around the Net In Brand Marketing, Thom Forbes - Monday, November 5, 2007
Kraft Foods is close to a deal to sell its Post cereals--includi ...
- Clorox Will Take 'Hands Off' Approach to Burt's Bees
Marketing Daily, Karlene Lukovitz - Friday, November 2, 2007
[Packaged Goods] The approach confirms Clorox's savvy as a marketer, says Kli ...
- Hanesbrands, Disney Ink 10-Year Co-Branding Deal
Marketing Daily, Karl Greenberg - Thursday, November 1, 2007
[Packaged Goods] A spokesperson for Hanesbrands says one of the benefits ...
- Laundry Products To Make Tiny Gains In Coming Years
Marketing Daily, Sarah Mahoney - Thursday, November 1, 2007
[Research] Packaged Facts says that because telecommuting is flourishing, "laundry care markete ...