- P&G Using 'Design Thinking' To Imagine Possibilities
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 29, 2008
Seven years ago, P&G CEO A.G. Lafley told Claudia Kotchka, the company ...
- Unilever Sells All, Snuggle, Wisk, Surf Brands
Marketing Daily, - Tuesday, July 29, 2008
The sale of its North American laundry detergents business to a priva ...
- Duracell Spot Leads To Sales Spurt For Featured Product
Marketing Daily, - Thursday, July 24, 2008
[Packaged Goods] "I'd much rather be shipping product than taking backorders," sa ...
- Swiffer Will Come With Money-Back Guarantee
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 22, 2008
A new marketing effort for Swiffer kicks off today and includes thr ...
- P&G's Pritchard Brings Versatile Background To Marketing Post
Around the Net In Brand Marketing, Thom Forbes - Friday, July 18, 2008
Marc Pritchard, 48, who will take the reins as global marketing offic ...
- Deal With Clorox Spurs Sierra Club Feud
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 17, 2008
...
- P&G Names Pritchard Global Marketing Officer
Marketing Daily, - Wednesday, July 16, 2008
Procter & Gamble has promoted Marc S. Pritchard, now president of strateg ...
- Who's Buying Blank CD/DVDs?
Marketing Daily, - Wednesday, July 16, 2008
1. Laredo, Texas 2. Washington, D.C. (Hagerstown, Md.) 3. Minneapolis/St. Paul ...
- Off-Label Uses Of Products Raise Marketing Dilemma
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 15, 2008
Thanks to social networking on the Internet, people are increasingly going publ ...
- P&G Backs Total Care Sub-brand Launch With $60 Million
Around the Net In Brand Marketing, Thom Forbes - Monday, July 14, 2008
Procter & Gamble is planning to spend $60 million to get t ...
- Freshpet Contest Searches For Naughty Dogs
Around the Net In Brand Marketing, Thom Forbes - Monday, July 14, 2008
...
- Anti-Tobacco Truth Campaign Eyes Viral Effort
Marketing Daily, Karl Greenberg - Monday, July 14, 2008
[Packaged Goods] The American Legacy Foundation's "truth" campaign, aimed at preventing ki ...
- Kimberly-Clark Launches Back-to-School Sweepstakes
Around the Net In Brand Marketing, Thom Forbes - Monday, July 7, 2008
Kimberly-Clark has launched an online sweepstakes tied to the Box Tops f ...
- Axe Proximity Sponsors Branded Content
Marketing Daily, - Monday, July 7, 2008
Unilever's Axe Proximity brand of anti-perspirant is sponsoring branded content on interactive-T ...
- Consumers Reverse Declining Coupon Trend
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 3, 2008
Couponing is making a comeback. The expanding availability of printable coupons onlin ...
- P&G's Gillette Adds Yankee Derek Jeter To Its Stable
Marketing Daily, Karl Greenberg - Wednesday, July 2, 2008
[Packaged Goods] Jeter, who has never pitched Gillette before, will appear ...
- Kimberly-Clark Sweepstakes Gets Start On Back To School
Marketing Daily, Aaron Baar - Tuesday, July 1, 2008
[Packaged Goods] Through on-package labeling and point-of-purchase signage, the Neenah, Wisc.-based compa ...