P&G's Pritchard Brings Versatile Background To Marketing Post
Brandweek , Friday, July 18, 2008 10 AM
Marc Pritchard, 48, who will take the reins as global marketing officer at Procter & Gamble next month, is best known for rebranding Cover Girl -- a brand P&G bought from Noxell in 1989 -- with a campaign sporting the tagline "Easy, breezy, beautiful."
But Pritchard's successes weren't all on the marketing front.
In 2000, while still vp and gm of P&G cosmetics and fragrances, Pritchard spearheaded a prototype effort that later became known as the consumer-driven supply network. The initiative, which is still in place today, involved identifying and eliminating unnecessary steps and procedures in P&G's supply chain, says Phil Sheehey, global supply chain director for P&G's global color cosmetics unit.
Such strategies have yielded 70% in cost savings for P&G to date, according to Sheehey.
Pritchard first started in P&G's finance department after graduating from Indiana University in 1982. He held various roles, including posts in advertising, marketing and information technology. He has worked on a number of P&G brands, including Crest.
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But Pritchard's successes weren't all on the marketing front.
In 2000, while still vp and gm of P&G cosmetics and fragrances, Pritchard spearheaded a prototype effort that later became known as the consumer-driven supply network. The initiative, which is still in place today, involved identifying and eliminating unnecessary steps and procedures in P&G's supply chain, says Phil Sheehey, global supply chain director for P&G's global color cosmetics unit.
Such strategies have yielded 70% in cost savings for P&G to date, according to Sheehey.
Pritchard first started in P&G's finance department after graduating from Indiana University in 1982. He held various roles, including posts in advertising, marketing and information technology. He has worked on a number of P&G brands, including Crest.
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