- Old Spice Promo Searches For Interns
Marketing Daily, - Wednesday, March 31, 2010
Prior to traveling, they will be outfitted with $5,000 and an itinera ...
- P&G Execs Talk About Changing Their Approach To Success
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 31, 2010
If Procter & Gamble continues to do what it has done ...
- Pedigree Enlists Underwood (And Her Dog)
Marketing Daily, Tanya Gazdik - Tuesday, March 30, 2010
Carrie Underwood appears on Pedigree's Web site accompanied by her Chihuahua, Ac ...
- Titleist Tops Callaway In Golf Ball Patent Ruling
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 30, 2010
A jury in Wilmington, Del., rejected Callaway Golf's $246-million claim that Titlei ...
- Former NFL Scrub Hits It Big With Old Spice Video
Around the Net In Brand Marketing, Thom Forbes - Monday, March 29, 2010
Jack Neff has an amusing piece about Isaiah Mustafa, a bit-part act ...
- Campaign Breaks For Arm & Hammer's New Gel Detergent
Around the Net In Brand Marketing, Thom Forbes - Friday, March 26, 2010
A campaign for the new Arm & Hammer Plus OxiClean Power G ...
- IRI Ranks '09's Top Product Launches
Marketing Daily, Karlene Lukovitz - Tuesday, March 23, 2010
While brand extensions historically have not outsold newly developed brands, the t ...
- P&G Turns To Services In A Brand-Saturated Age
Around the Net In Brand Marketing, Thom Forbes - Monday, March 22, 2010
Jack Neff takes a look at the whole range of Procter &am ...
- Scott's Miracle-Gro Amps Up Local Marketing
Marketing Daily, Sarah Mahoney - Friday, March 19, 2010
In a bid to become the "global authority" in lawn and gard ...
- Vindi Banga Out As Unilever's President Of Global Foods
Around the Net In Brand Marketing, Thom Forbes - Friday, March 19, 2010
...
- A Long, Exclusive Chat With Procter & Gamble CEO Bob McDonald
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 18, 2010
Procter & Gamble CEO Bob McDonald has a simple goal: Increase t ...
- Unilever's Degree Targets The 'Wild' In Men
Marketing Daily, Aaron Baar - Tuesday, March 16, 2010
To attract the men, the Unilever brand has partnered with the Discove ...
- Kotex Makes Fun Of Feminine Care Ads
Marketing Daily, Tanya Gazdik - Tuesday, March 16, 2010
Kotex admits that it has been among the advertisers that have be ...
- P&G Plans 'Green' Ads; Green Martha Drops In On Kroger
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 16, 2010
It seems the Queen City was the Green City yesterday. First, Proct ...
- New Ads Explain the Science Behind Clearasil
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 16, 2010
...
- Kimberly-Clark Offering Kleenex Hand Towels
Marketing Daily, Karl Greenberg - Wednesday, March 10, 2010
The company plans an integrated marketing program this spring comprising print a ...
- Booz & Company Identifies 'Six Industries in Search of Survival'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 10, 2010
Six of the twelve industries in Booz & Company's annual reflection ...
- P&G Extends 'Thank You Mom' Program
Marketing Daily, Tanya Gazdik - Tuesday, March 9, 2010
P&G will also donate one U.S. dollar to Team USA -- ...
- Branding Campaign 2D-Image Barcode Could Do It All
Online Media Daily, Laurie Sullivan - Wednesday, March 10, 2010
The global trade group GS1 has begun putting together a working gro ...
- Crest and Oral-B Launch Oral Health Campaign
Marketing Daily, - Monday, March 8, 2010
Procter & Gamble is offering adults who visit the dentist and u ...
- The Men's Grooming Battle Gets Down And Dirty
Around the Net In Brand Marketing, Thom Forbes - Monday, March 8, 2010
I knew the term "metrosexual" had long ago passed into the Valhal ...
- P&G Uses 6-Foot Roll Of Bounty For Fundraiser
Marketing Daily, - Thursday, March 4, 2010
The promotional cart, linked to P&G's launch of its new Bounty Hu ...
- Quickie Launches National TV Spot
Marketing Daily, - Thursday, March 4, 2010
The spot will also promote the Quickie brand and its retail partner ...
- Cottonelle To Roll Over Tissue Results On Oscars
Marketing Daily, Karl Greenberg - Thursday, March 4, 2010
John Stanwood, Cottonelle senior brand manager, says that the Academy Awards mak ...
- P&G Whitening Collection Aims To End Consumer 'Confusion'
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 4, 2010
Procter & Gamble is launching a Crest and Oral-B 3-D White collecti ...
- New Depend Line Acts More Like Underwear
Marketing Daily, Karl Greenberg - Wednesday, March 3, 2010
The campaign comprises TV, print, digital and grassroots efforts, with the messa ...
- At The 4A's: Unilever VP Big Fan Of AOR Relationship
Marketing Daily, - Wednesday, March 3, 2010
"I'm a big fan of the AOR relationship," says Kathy O'Brien, ...
- Catalina Marketing Goes Digital, Taps Former Google Exec To Lead Effort
Online Media Daily, Joe Mandese - Wednesday, March 3, 2010
Catalina Marketing, a dominant player in the so-called "shopper media" industry us ...